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“If advertisers spent the same amount of money on improving their products as they do on advertising then they wouldn't have to advertise them.”
Will Rogers“Let advertisers spend the same amount of money improving their product that they do on advertising and they wouldn't have to advertise it.”
Will Rogers“Marketing used to be about advertising, and advertising is expensive. Today, marketing is about engaging with the tribe and delivering products and services with stories that spread.”
Seth Godin, Tribes: We Need You to Lead Us“When business is good it pays to advertise when business is bad you've got to advertise.”
Anonymous“Any fool can write a bad advertisement, but it takes a genius to keep his hands off a good one.”
David Ogilvy, Ogilvy on Advertising“Advertising is, of course, important because advertise is the final design. It's the last layer that speaks to the customer, that tells them what you have.”
Tom Ford“All the papers that matter live off their advertisements, and the advertisers exercise an indirect censorship over news.”
George Orwell, Why I Write“Advertising expresses a power relationship . . . One person, the advertiser, invades; millions absorb. And to what end? So that people will buy something! A deep, profound and disturbing act by the few against the many for a trivial purpose.”
Jerry Mander, Four Arguments for the Elimination of Television“If you’ve ever taken an economics course you know that markets are supposed to be based on informed consumers making rational choices. I don’t have to tell you, that’s not what’s done. If advertisers lived by market principles then some enterprise, say, General Motors, would put on a brief announcement of their products and their properties, along with comments by Consumer Reports magazine so you could make a judgment about it.That’s not what an ad for a car is—an ad for a car is a football hero, an actress, the car doing some crazy thing like going up a mountain or something. If you’ve ever turned on your television set, you know that hundreds of millions of dollars are spent to try to create uninformed consumers who will make irrational choices—that’s what advertising is.”
Noam Chomsky, Requiem for the American Dream: The 10 Principles of Concentration of Wealth & Power“You can tell the ideals of a nation by its advertisements.”
George Norman Douglas