Advertiser Quotes

“Let advertisers spend the same amount of money improving their product that they do on advertising and they wouldn't have to advertise it.”

“All the papers that matter live off their advertisements, and the advertisers exercise an indirect censorship over news.”

“Advertising expresses a power relationship . . . One person, the advertiser, invades; millions absorb. And to what end? So that people will buy something! A deep, profound and disturbing act by the few against the many for a trivial purpose.”

“If you’ve ever taken an economics course you know that markets are supposed to be based on informed consumers making rational choices. I don’t have to tell you, that’s not what’s done. If advertisers lived by market principles then some enterprise, say, General Motors, would put on a brief announcement of their products and their properties, along with comments by Consumer Reports magazine so you could make a judgment about it.That’s not what an ad for a car is—an ad for a car is a football hero, an actress, the car doing some crazy thing like going up a mountain or something. If you’ve ever turned on your television set, you know that hundreds of millions of dollars are spent to try to create uninformed consumers who will make irrational choices—that’s what advertising is.”

“A celebrity's body is an advertiser's canvas.”

“The incessant witless repetition of advertisers' moron-fodder has become so much a part of life that if we are not careful we forget to be insulted by it.”

“Advertisement shouldn’t look like information, it should look like a promise.”

“Robbed of a rapt audience, advertisers know that influencing how you spend what to do while depends on having some control over how you spend the resources in your head.”

“When reading a book, you are sold what some writer thought. When reading a newspaper, you are sold what someone did, and, what some advertiser made.”