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No matter how entertaining, diverse, concise, or detailed, a writing craft book is, it’s not going to work magic on you, it’s not going to suddenly make you a brilliant writer simply by reading it. You need to use what you read and learn in your own writing. Because that’s when you have those AHA moments. That's when it really sticks.

Jessica Bell
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The CIO is that one leader who can see everything that is happening within the organization," says Victor Fetter, CIO of LPL Financial. "The CIO looks at every transaction and every customer service experience that takes place on the digital platform. With that unique perspective, the CIO understand where efficiency is happening and where it is not. The position, at its most basic level, has moved from someone who just accepted the way things were, to someone who uses that visibility to create aha moments for all leaders across the organization.

Martha Heller, Be the Business: CIOs in the New Eras of IT
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