Aims Quotes

“Design certainly has a cosmetic, aesthetic aim. It always aims at making things beautiful. But relevance is just as important. I often say, 'If it isn't ethical, it can't be beautiful. But if it isn't beautiful, it probably shouldn't be at all.'”

“She(Joan of Arc) put her dreams and her sentiment into her aims, where they ought to be; she put her practicality into her practice. In modern Imperial wars, the case is reversed. Our dreams, our aims are always, we insist, quite practical. It is our practice that is dreamy.”

“Some people aim at nothing in life and hit it with amazing accuracy.”

“The aims of these three groups are entirely irreconcilable. The aim of the High is to remain where they are. The aim of the Middle is to change places with the High. The aim of the Low, when they have an aim-for it is an abiding characteristic of the Low that they are too much crushed by drudgery to be more than intermittently conscious of anything outside their daily lives -is to abolish all distinctions and create a society in which all men shall be equal.”

“Architecture aims at Eternity.”

“Aim high, aim at the highest, and all lower aims are thereby achieved. It is looking below on the stormy sea of differences that makes you sink. Look up, beyond these and see the One Glorious Real, and you are saved.”

“We will therefore turn to the less ambitious question of what men themselves show by their behavior to be the purpose and intention of their lives. What do they demand of life and wish to achieve in it? The answer to this can hardly be in doubt. They strive for happiness; they want to become happy and to remain so. This endeavor has two sides, a positive and a negative aim. It aims, on the one hand, at an absence of pain and unpleasure, and, on the other, at the experiencing of strong feelings of pleasure. In its narrower sense the word 'happiness' only relates to the last. In conformity with this dichotomy in his aims, man's activity develops in two directions, according as it seeks to realize — in the main, or even exclusively — the one or the other of these aims.”

“The worst to ever happen to a person who aims at the sky is to fall on the tallest mountain”

“The man who fails because he aims astray or because he does not aim at all is to be found everywhere.”