Apostrophe Quotes
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“To those who care about punctuation, a sentence such as "Thank God its Friday" (without the apostrophe) rouses feelings not only of despair but of violence. The confusion of the possessive "its" (no apostrophe) with the contractive "it's" (with apostrophe) is an unequivocal signal of illiteracy and sets off a Pavlovian "kill" response in the average stickler.”
Lynne Truss
“It takes only an apostrophe to make the word impossible possible according to the word itself”
ABC“I have always been attracted to apostrophe, perhaps because of its resemblance to prayer. A voice reaches out to something beyond itself that cannot answer it. I find that moving in part because it enacts what is true of all address and communication on some level - it cannot fully be heard, understood, or answered.”
Mary Szybist“She re-marked her lips with her lipstick. I saw sprays of silver in her coarse hair. I saw inscriptions of her years around her mouth, a solid crease between her brows from a lifetime of cynicism. The posture of a woman who had stood in a casual spotlight in every room she'd ever been in, not for gloss or perfection, for self-possession. Everything she touched she added an apostrophe to.”
Stephanie Danler, SweetbitterAll in One Creative & Marketing Platform to tell stories at scale
