Big idea Quotes
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“If you want to make money at some point, remember this, because this is one of the reasons startups win. Big companies want to decrease the standard deviation of design outcomes because they want to avoid disasters. But when you damp oscillations, you lose the high points as well as the low. This is not a problem for big companies, because they don't win by making great products. Big companies win by sucking less than other big companies.”-“The place to fight design wars is in new markets, where no one has yet managed to establish any fortifications. That's where you can win big by taking the bold approach to design, and having the same people both design and implement the product. Microsoft themselves did this at the start. So did Apple. And Hewlett- Packard. I suspect almost every successful startup has.”-“Great software, likewise, requires a fanatical devotion to beauty. If you look inside good software, you find that parts no one is ever supposed to see are beautiful too.”-“The right way to collaborate, I think, is to divide projects into sharply defined modules, each with a definite owner, and with interfaces between them that are as carefully designed and, if possible, as articulated as programming languages. Like painting, most software is intended for a human audience. And so hackers, like painters, must have empathy to do really great work. You have to be able to see things from the user's point of view.”-“It turns out that looking at things from other people's point of view is practically the secret of success.”-“Part of what software has to do is explain itself. So to write good software you have to understand how little users understand. They're going to walk up to the software with no preparation, and it had better do what they guess it will, because they're not going to read the manual.”
Paul Graham
“People, we're always reaching for these big things... you know? Big ideas... big moments... big lives. And all the while the little things we're ignoring are undoing us.”
Joshua Dysart, Unknown Soldier, Vol. 2: Easy Kill“People are bad at looking at seeds and guessing what size tree will grow out of them. The way you’ll get big ideas in, say, health care is by starting out with small ideas. If you try to do some big thing, you don’t just need it to be big; you need it to be good. And it’s really hard to do big and good simultaneously. So, what that means is you can either do something small and good and then gradually make it bigger, or do something big and bad and gradually make it better. And you know what? Empirically, starting big just does not work. That’s the way the government does things. They do something really big that’s really bad, and they think, Well, we’ll make it better, and then it never gets better”.Building Fast Companies for Growth, Inc. September 2013”
Paul Graham“But if you have big ideas you have to use big words to express them, haven't you?”
L.M. Montgomery, Anne of Green Gables“I got interested in the idea that love is often used as a kind of blanket explanation for things. I mean, battered wives, for instance: "Why did you go back to him?" "Oh, I loved him." "Why did you embezzle fifteen million pounds and run away to the other side of the world?" "Oh, well, because I was in love." All that and then you don't ask anything else. I thought if I just say, these people needed love and they found it, then it kind of explained it away. I wanted to look at their behaviour and how love can inspire the best and the very worst in human behaviour but love itself is not behaviour. So I avoided the word 'love' until the very end and it's the last word in the novel. I wanted to explore what people will do when they're in such terrible need of love. If there was a big idea then that was it. Then, of course, I hope that if it's a story worth reading it's the characters themselves who make you want to read it, not the big idea. I don't think a big idea drives a novel usually. Something else has to engage you on a much more kind of personal level. ”
Morag Joss“I think of myself as a bad writer with big ideas, but I'd rather be that than a big writer with bad ideas.”
Michael Moorcock, Elric: The Stealer of Souls“When you're a kid, you have these big ideas and these big dreams to make a change, or maybe you feel like you can't make a difference.”
AnnaSophia Robb“Your brain is like a plant. If you plant a seed in it, it will grow into a big idea.”
Jane Kang“The best big idea is only going to be as good as its implementation.”
Jay Samit, Disrupt You!: Master Personal Transformation, Seize Opportunity, and Thrive in the Era of Endless InnovationAll in One Creative & Marketing Platform to tell stories at scale
