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“It is surprising how little most small business values the customers. A positive feedback from the customer is critical to your business, and what's more important is their referral.”
Fabrizio Moreira“You can derive value from the Indian patent system, provided you know how it works. Stop cribbing about how it is not like another country’s system, and start thinking about how you can gain business value”
Kalyan C. Kankanala, Fun IP, Fundamentals of Intellectual Property“In essence, innovation is the use of something that is new and unique, and you are able to create its business value.”
Pearl Zhu, It Innovation: Reinvent It for the Digital Age“Creativity is the ability to create novel value, and innovation is how to transform ideas and achieve their business value.”
Pearl Zhu, Unpuzzling Innovation: Mastering Innovation Management in a Structural Way