Catch phrases Quotes

“It may be necessary to change our brand, catch phrases, strategy, design, etc. once in awhile. It may give us competitive advantages. But a change that demands the change of the SOUL of who we're doesn't deserve to be entertained.”

“Sound bytes. Catch phrases. Sales pitches. Words. All lexical legitimizing. ‘A rose by any other name…’ he said. In the end it’s all propaganda.”