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By using repetition, images, and other strategies - all of which communicate truths in ways that are not cognitively or propositional - marketing forms us into the kind of persons who want to buy beer to have meaningful relationships, or to buy a car to be respected, or buy the latest thing to come along simply to satisfy the desire that has been formed and implanted in us. It is important to appreciate that these disciplinary mechanisms transmit values and truth claims, but not via propositions or cognitive means; rather, the values are transmitted more covertly...This covertness of the operation is also what makes it so powerful: the truths are inscribed in us through the powerful instruments of imagination and ritual.

James K.A. Smith
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So rich a client having suffered such a messy death was an unsettling embarrassment to Captain Harald Biscay. It was bad for business. He had the murder hushed up immediately, his security staff investigating the matter covertly but thoroughly. Five and a half thousand souls onboard. Five and a half thousand suspects. Three days. So far, nothing. Now it would be taken further by the planetary authorities on the colony world below. A forensic team (cunningly disguised as a cleaning crew) was now rummaging through Smiffs apartment, examining every single particle. He had a feeling -- a strong feeling, about what they were going to find. Somehow, Biscay was of the opinion that this was going to be another contender for the Unsolved Murders show.

Christina Engela, Dead Man's Hammer
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What is life? It departs covertly. Like a thief Death took him.

John Gunther, Death Be Not Proud
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August has passed, and yet summer continues by force to grow days. They sprout secretly between the chapters of the year, covertly included between its pages.

Jonathan Safran Foer, Tree of Codes
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Hope, how she had grown to hate the word. It was an insideious seed planted inside a person's soul, surviving covertly on little tending, then flowering so spectacularly that none could help but cherish it.

Kate Morton, The Forgotten Garden
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[The ideology of beauty] has grown strong to take over the work of social coercion that myths about motherhood, domesticity, chastity, and passivity, no longer can manage. It is seeking right now to undo psychologically and covertly all the good things that feminism did for women materially and overtly.

Naomi Wolf, The Beauty Myth
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The ranks opened covertly to avoid the corpse. The invulnerable dead man forced a way for himself. The youth looked keenly at the ashen face. The wind raised the tawny beard. It moved as if a hand were stroking it. He vaguely desired to walk around and around the body and stare

the impulse of the living to try to read in dead eyes the answer to the Question.
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There is something improbably about the silence in the [subway] carriage, considering how naturally gregarious we are as a species. Still, how much kinder it is for the commuters to pretend to be absorbed in other things, rather than revealing the extent to which they are covertly evaluating, judging, condemning and desiring each other. A few venture a glance here and there, as furtively as birds pecking grain. But only if the train crashed would anyone know for sure who else had been in the carriage, what small parts of the nation's economy had been innocuously seated across the aisle just before the impact: employees of hotels, government ministries, plastic-surgery clinics, fruit nurseries and greetings-card companies.

Alain de Botton, The Pleasures and Sorrows of Work
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I’ve come to think that flourishing consists of putting yourself in situations in which you lose self-consciousness and become fused with other people, experiences, or tasks. It happens sometimes when you are lost in a hard challenge, or when an artist or a craftsman becomes one with the brush or the tool. It happens sometimes while you’re playing sports, or listening to music or lost in a story, or to some people when they feel enveloped by God’s love. And it happens most when we connect with other people. I’ve come to think that happiness isn’t really produced by conscious accomplishments. Happiness is a measure of how thickly the unconscious parts of our minds are intertwined with other people and with activities. Happiness is determined by how much information and affection flows through us covertly every day and year.

David Brooks
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The Most Dangerous (Sab Ton Khatarnak - Paash)The most dangerous occurrence is not a robbery of hard work,The most horrifying act is not a torture by the police,A merger of treachery and greed is not the most dangerous.To be trapped while asleep is surely miserable,To be buried under the silence is surely miserable,But it is still not the most dangerous.To remain silent in the noise of corruption is surely miserable,Reading covertly under the light of a firefly is surely miserable,But it is still not the most dangerous.The most dangerous deed is to be filled with a dead silence,Not feeling any agony against the unjust and bearing it all.Getting trapped in the routine of running from home to work and from work to home,The most dangerous accident is a death of our dreams.The most dangerous thing is that watch which runs on your wrist, but stands still for your eyes**A Translation of Paash's poem Sab ton Khatarnak by Jasz Gill

Paash
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