Creativity work Quotes

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The vocational approach at NOCCA (New Orleans Center for the Creative Arts) helps build grit in students. It teaches them how to be single-minded in pursuit of a goal, to sacrifice for the sake of a passion. The teachers demand hard work from their kids because they know, from personal experience, that creative success requires nothing less.

Jonah Lehrer
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Every creative story is different. And every creative story is the same. There was nothing. Now there is something. It's almost like magic.

Jonah Lehrer, Imagine: How Creativity Works
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It doesn't matter if people are playing jazz or writing poetry -- if they want to be successful, they need to learn how to persist and persevere, how to keep on working until the work is done. Woody Allen famously declared that "eighty percent of success is showing up." NOCCA (New Orleans Center for the Creative Arts) teaches kids how to show up again and again.

Jonah Lehrer, Imagine: How Creativity Works
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Every creative journey begins with a problem. It starts with a feeling of frustration, the dull ache of not being able to find the answer. We have worked hard, but we've hit the wall. We have no idea what to do next.

Jonah Lehrer, Imagine: How Creativity Works
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The only way to maximize group creativity—to make the whole more than the sum of its parts—is to encourage a candid discussion of mistakes. In part, this is because the acceptance of error reduces cost. When you believe your flaws will be quickly corrected by the group, you're less worried about perfecting your contribution, which leads to a more candid conversation. We can only get it right when we talk about what we got wrong.

Jonah Lehrer, Imagine: How Creativity Works
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Creativity works on a winding, circuitous route.

Gail Z. Martin
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In fact, most of us see perseverance as a distinctly uncreative approach, the sort of strategy that people with mediocre ideas are forced to rely on.

Jonah Lehrer, Imagine: How Creativity Works
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Money chases good ideas

Jonah Lehrer, Imagine: How Creativity Works
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...the imagination is unleashed by constraints. You break out of the box by stepping into shackles.

Jonah Lehrer, Imagine: How Creativity Works
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And so we keep on thinking, because the next thought might be the answer.

Jonah Lehrer, Imagine: How Creativity Works
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