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“I have come to realise that customers love companies that make them feel good about themselves—companies that reflect what they, the customers, believe about themselves. Customers fall in love with the company that says to them, "You are unique. You are great. We are the only ones who can make you feel that way. Fall in love with us and we will continue to make you feel great.”
J. N. HALM“Customer Romance does not just happen; neither is it dependent on just providing product or service for customers, nor is it a puzzling set of practices. Rather, it occurs as a result of a deliberate, thoughtful plan of action. Companies that are known to provide the best customer experiences have philosophies that guide them to take actions their competitors do not even dream of.”
J. N. HALM, CUSTOMER ROMANCE: A New Feel of Customer Service“Great companies know that customer relationships in these times call for more than just having a great product (or service) backed by a great sales team. Customers have to be wooed until they fall so deeply in love with your offering that they will ward off advances from potential suitors. No matter how well you perform as a business, there are little things that can cause the relationship with your customers to suffer. The companies, products and/or services that we love are those that “touch” us in the right places at the right times. After all, that is what “romancing” the customer is all about—feeing your way to the customer’s heart.”
J. N. HALM, CUSTOMER ROMANCE: A New Feel of Customer Service“One plus one makes two but two monologues do not make a dialogue. Of all the traits, characteristics, attributes and habits of today’s customers, the one that has serious consequences for businesses is this—today’s customer does not want to be just spoken to. She wants to be engaged in a dialogue. Today’s consumer expects to be part of the conversation about the product and/or service on offer. Today’s customer does not want to be fed with advertisements. Collaboration is what excites today’s customer.”
J. N. HALM, CUSTOMER ROMANCE: A New Feel of Customer Service“Customer service is all about FEELINGS! I am of the opinion that customer service is actually FEELINGS MANAGEMENT.”
J. N. HALM, CUSTOMER ROMANCE: A New Feel of Customer Service“The purpose of every business and organization is to get and keep customers.”
Shep Hyken, The Cult of the Customer: Create an Amazing Customer Experience That Turns Satisfied Customers Into Customer Evangelists“Customers, like spouses, can be at your beck and call if you give them what they need, when they need it and how they need it. Massage their ego and you have them by the heart.”
J. N. HALM, CUSTOMER ROMANCE: A New Feel of Customer Service“Make it easy for your customers to do talk to you.”
Kevin Stirtz, More Loyal Customers: 21 Real World Lessons to Keep Your Customers Coming Back“If you give customers a chance, they’ll communicate with you in many ways.”
Robert G. Thompson, Hooked on Customers: The Five Habits of Legendary Customer-Centric Companies“CUSTOMER: I’m always on night shift at work.BOOKSELLER (jokingly): Is that why you’re buying so many vampire novels?CUSTOMER (seriously): You can never be too prepared.”
Jen Campbell, Weird Things Customers Say in Bookshops