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“Customer Romance does not just happen; neither is it dependent on just providing product or service for customers, nor is it a puzzling set of practices. Rather, it occurs as a result of a deliberate, thoughtful plan of action. Companies that are known to provide the best customer experiences have philosophies that guide them to take actions their competitors do not even dream of.”
J. N. HALM“The purpose of every business and organization is to get and keep customers.”
Shep Hyken, The Cult of the Customer: Create an Amazing Customer Experience That Turns Satisfied Customers Into Customer Evangelists“As a brand marketer, I'm a big believer in 'branding the customer experience,' not just selling the service.”
John Sculley“Building positive customer experiences will help create passionate customers who will spread your message on their behalf - almost like an evangelist.”
Simon Zingerman, We All Need Heroes: Stories of the Brave and Foolish“We see our customers as invited guests to a party, and we are the hosts. It's our job every day to make every important aspect of the customer experience a little bit better.”
Jeff Bezos“In the innovation age customer experience is key. Your impression defines their expression”
Fela Durotoye“The high quality of a company’s customer experience rarely has anything to do with the high price of their product.”
Stan Slap