Differentiation Quotes

“Each brand leader is focused on ensuring that the brand relationship with its customer is strong and differentiated. To accomplish this differentiation, we plan to offer her even more unique product and talk with her in new and exciting ways.”

“Division and differentiation are the processes by which things are created. Since things are emerging and dissolving all the time, you cannot specify the point when this division will stop.”

“Mother Nature created God as a neurological anti-depressant sentiment, but Man tore that God apart into pieces and made citadels of differentiation out of them.”

“[Voltaire] theoretically prefers a republic, but he knows its flaws: it permits factions which, if they do not bring on civil war, at least destroy national unity; it is suited only to small states protected by geographic situation, and as yet unspoiled and untorn with wealth; in general "men are rarely worthy to govern themselves." Republics are transient at best; they are the first form of society, arising from the union of families; the American Indians lived in tribal republics, and Africa is full of such democracies. but differentiation of economic status puts an end to these egalitarian governments; and differentiation is the inevitable accompaniment of development.”

“And an even stronger example of Mr. Wells's indifference to the human psychology can be found in his cosmopolitanism, the abolition in his Utopia of all patriotic boundaries. He says in his innocent way that Utopia must be a world-state, or else people might make war on it. It does not seem to occur to him that, for a good many of us, if it were a world-state we should still make war on it to the end of the world. For if we admit that there must be varieties in art or opinion what sense is there in thinking there will not be varieties in government? The fact is very simple. Unless you are going deliberately to prevent a thing being good, you cannot prevent it being worth fighting for. It is impossible to prevent a possible conflict of civilizations, because it is impossible to prevent a possible conflict between ideals. If there were no longer our modern strife between nations, there would only be a strife between Utopias. For the highest thing does not tend to union only; the highest thing, tends also to differentiation. You can often get men to fight for the union; but you can never prevent them from fighting also for the differentiation. This variety in the highest thing is the meaning of the fierce patriotism, the fierce nationalism of the great European civilization. It is also, incidentally, the meaning of the doctrine of the Trinity.”

“Without differentiation you have no brand”

“Branding is the art of differentiation”

“Progress is measured by the degree of differentiation within a society.”

“America has believed that in differentiation, not in uniformity, lies the path of progress. It acted on this belief; it has advanced human happiness, and it has prospered.”