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“Outside our consciousness there lies the cold and alien world of actual things. Between the two stretches the narrow borderland of the senses. No communication between the two worlds is possible excepting across the narrow strip. For a proper understanding of ourselves and of the world, it is of the highest importance that this borderland should be thoroughly explored.”Heinrich Hertz’ Keynote Address at the Imperial Palace, Berlin, August, 1891”
Heinrich Hertz“Transparency, accountability and sustainability have become the slogans of the market leaders. Companies carry out environmental and social audits to court the consumer, and even the bluest chips woo organisations such as Greenpeace and Amnesty.”
Noreena Hertz“It is a world of extremes, which can be characterised most clearly in terms of exclusion. That means political exclusion, whereby the rights of citizens are marginalised by the interests of big business: George W Bush's environmental policy, for example, is clearly formulated in the interests of U.S. energy companies.”
Noreena Hertz“With clothing being designed that allows you to be hugged virtually, video conferencing becoming ever sharper, and our social and romantic lives increasingly taking place online, the gap between the physical and the virtual is getting ever smaller.”
Noreena Hertz“From solar to electric cars, from geothermal to reconfiguring the grid, the scale of investment needed in green technologies in order to meet whatever agreements on emissions reductions are finally agreed will be immense.”
Noreena Hertz“Back in the 1970s, Kodak tried to give $25m to a black civil rights organisation in Rochester, New York. The company's shareholders rose up in arms: making this politically charged offering wasn't the reason they had entrusted Kodak with their money. The donation was withdrawn.”
Noreena Hertz“All company bosses want a policy on corporate social responsibility. The positive effect is hard to quantify, but the negative consequences of a disaster are enormous.”
Noreena Hertz“Without industry, finance and government consciously and collaboratively ensuring that capital flows to where it is needed in order to ensure the scaling up of climate change solutions, whatever deal is agreed risks never being realised.”
Noreena Hertz“I invent a reason for the Hertz attendant to start the rental car.I am seventy-five years old: this is not the reason I give.”
Joan Didion, Blue Nights“This weekin live currentevents: your eyes.All power can bedangerous:Director alternating,you, socket to me.Plugged in and the gridis humming,this electricity,molecule-deep desire:particular friction, a chargestrong enough to stopa heartor start itagain; volt, re-volt--I shudder, I stutter, I startto life. I've got my ionyou, copper-top,so watch how youconduct yourself.Here's today'snewsflash: a battery of rollingblackouts in California, sudden,like lightning kisses:sudden, whitehotdarkness and you'rehere, fumbling forthat small switchwith an urgent surgestrong enough to killlesser machines.Static makes hair raise,makes things cling,makes things rise likea gathering stormcharging outsideour darkened houseand here I am:tempest, pouring outmouthfullsof tsunami on the ground,I've got that rain-soaked kite,that drenched key.You know what it's for,circuit-breaker, you knowhow to kiss until it's hertz.”
Daphne Gottlieb, Why Things Burn