Hit maker Quotes

“Most consumers are simultaneously neophilic, curious to discover new things, and deeply neophobic, afraid of anything that is too new. The best hit makers are gifted at creating moments of meaning by marrying new and old, anxiety and understanding. They are architects of familiar surprises.”

“Imitating recent successes is a game that everybody knows how to play. But seeing the next big thing before anybody else sees it is far more valuable... It means being a little bit wrong at just the right time.”

“People gravitate toward products that are bold, but instantly comprehensible: Most Advanced Yet Acceptable--MAYA.”

“Quality, it seems, is a necessary, but insufficient attribute for success.”

“This sell something familiar, make it surprising. To sell something surprising, make it familiar.”

“The mere observation that something is popular, or even that it became so rapidly, is not sufficient to establish that it spread in a manner that resembles a virus. Popularity on the internet is driven by the size of the largest broadcast. Digital blockbusters are not about a million one-to-one moments as much as they are about a few one-to-one-million moments.”

“It is an economic fact that predicting the future is most valuable when everybody things you are wrong.”

“It is an economic fact that predicting the future is most valuable when everybody thinks you are wrong”

“This might be the most important question for every creator and maker in the world: how do you make something new if most people just like what they know? Is it possible to surprise with familiarity?”