Identity design Quotes

“Optimal design delivers information in ways that are useful, beautiful and improve the experience of all involved: audience, client and designer.”

“Principles that drive equilibrium in nature's design also power human design.”

“Constrained optimization is the art of compromise between conflicting objectives. This is what design is all about. To find fault with biological design - as Stephen Jay Gould regularly does - because it misses some idealized optimum is therefore gratuitous. Not knowing the objectives of the designer, Gould is in no position to say whether the designer has proposed a faulty compromise among those objectives.”

“Intelligent Design is a remarkably uncreative theory that abandons the search for understanding at the very point where it is most needed. If Intelligent Design is really a science, then the burden is on its scientists to discover the mechanisms used by the Intelligent Designer. (80)”

“Even if the intelligent design of some structure has been established, it still is a separate question whether a wise, powerful, and beneficent God ought to have designed a complex, information-rich structure one way or another. For the sake of argument, let's grant that certain designed structures are not simply, as Gould put it, "odd" or "funny," but even cruel. What of it? Philosophical theology has abundant resources for dealing with the problem of evil, maintaining a God who is both omnipotent and benevolent in the face of evil.”

“Basic geometric shapes communicate universal qualities common to all cultures. Practical design integrates them appropriately.”

“Whenever explaining an event, we must choose from three competing modes of explanation. These are regularity, chance, and design... To attribute an event to design is to say that it cannot reasonably be referred to either regularity or chance.”

“The fundamental claim of intelligent design is straightforward and easily intelligible: namely, there are natural systems that cannot be adequately explained in terms of undirected natural forces and that exhibit features which in any other circumstance we would attribute to intelligence.”

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“Design is a fundamental human activity, relevant and useful to everyone. Anything humans create—be it product, communication or system—is a result of the process of making inspiration real. I believe in doing what works as circumstances change: quirky or unusual solutions are often good ones. Nature bends and so should we as appropriate. Nature is always right outside our door as a reference and touch point. We should use it far more than we do.”