Image building Quotes

“As the social matrix becomes increasingly subject to rapid fluctuations, throwing out anchors into a collectivised past becomes more prominent than movement into a future. The desire to establish a core identity within the profusion of styles has led to image building becoming an industry in itself—as much reflected by the tactics of political groups and corporate bodies, as in the fetishistic scramble for designer labels and trendy occult symbols. Identity has, therefore, become another commodity to be traded in the marketplace. The gulf between objective icons and the Illusory has widened to such an extent that illusions have come to equal value.”

“As these contrasts show, capitalism has undergone enormous changes in the last two and a half centuries. While some of Smith’s basic principles remain valid, they do so only at very general levels.For example, competition among profit-seeking firms may still be the key driving force of capitalism, as in Smith’s scheme. But it is not between small, anonymous firms which, accepting consumer tastes, fight it out by increasing the efficiency in the use of given technology. Today, competition is among huge multinational companies, with the ability not only to influence prices but to redefine technologies in a short span of time (think about the battle between Apple and Samsung) and to manipulate consumer tastes through brand-image building and advertising.”