Kytka Quotes

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Your brand is the unique persona and identity of you, your company, product or service that sets it apart from others in the same market space. It is the image you or your business present to the world. A brand is composed of many different pieces which, together, capture the attention of your buyers. Some of the pieces are physical, but much of branding is intangible; ideas and thoughts put into words, pictures and videos. When small business owners ask themselves “What is branding?” the answer is, “the essence of the business, products or services.” Your personal brand conveys the way you are perceived; and how you want people to see and feel about you, your business and your products or services. You may want to sound very dignified and reinforce your ‘expert status’ and credibility depending on your products or services. Or you may want to sound approachable, edgy and smart. Whatever voice you choose, carry it into all your messaging, marketing materials, and web presence (your platform).

Kytka Hilmar-Jezek
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The final option to have your book completed is to hire a ghost writer. The challenge with this option is that it is important to note that your voice IS an integral part of your branding. When you hire someone else, what your readers will ultimately get is their voice. When they see you later at your website or on your social media, your voice will not be the same. This will trigger a feeling of inconsistency when relationships need to be built upon trust and authenticity. Your audience will eventually come to think you are not the “real deal” and will find another to replace you. Finally, your book is a springboard and launching pad to greater things such as speaking, interviews, a product line, etc. Will your ghost writer be available for all of that as well? How will you be able to “ghost write” your way through an interview? Hence the reason I stress speaking in your own voice. You may think you are not perfect, but your authenticity will speak in volumes to your followers and they will be customers for life if they see your true being.

Kytka Hilmar-Jezek, Book Power: A Platform for Writing, Branding, Positioning & Publishing
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The out-dated imagery of sitting over a dusty typewriter staring at blank pages for years is a fallacy and probably designed to keep you from living up to your fullest potential.

Kytka Hilmar-Jezek, Book Power: A Platform for Writing, Branding, Positioning & Publishing
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We live in the information age and the sheer volume of it being available everywhere, creates a need for information that has value. Yes, we can look anything up on Google but who has the time? Can we trust that the information comes from a trustworthy source? Your experience has given you a deep knowing of your subject matter. You have insights and ideas that others may not figure out on their own. You are holding a roadmap that has great value to someone. What has been stopping you from sharing your knowledge? Perhaps you have been afraid to put yourself out there because of a fear of rejection? Let me get straight to the point. Get over it right now! Ponder the following quote for a moment and then move on with the decision to write rather than not to write, because not to write is not “to be”. You deny yourself and your audience. You have had an incredible journey to get to where you are and have amassed experience and knowledge. Now combine that with your unique voice and be heard. You are already an expert. Accept it.

Kytka Hilmar-Jezek, Book Power: A Platform for Writing, Branding, Positioning & Publishing
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I simply stepped out of the way and maintained my courage and my position in the face of constant disagreement, voiced opinion and attack. I held true and I stood my ground. I maintained my convictions and my commitment to allowing them to live in the kingdom of childhood. I protected them from outside influence and allowed their imaginations to soar. I instilled a lifelong love of learning in them and I shared my passion for reading. I allowed them to choose what they wanted to study and I provided the resources for them to delve in, unguided and undisturbed for however long they needed to gather what they believed to be enough understanding to satisfy their own personal drive.

Kytka Hilmar-Jezek, Born To Learn
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My goal has always been to inspire in them an ongoing love of learning. To awaken a feeling where their work is their passion, so that they never feel burdened or trapped by meeting their material needs, but instead thrive and experience wealth doing what they love while making a positive contribution to the world. To me that is the truest definition of success.

Kytka Hilmar-Jezek, Born To Learn
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Many of the world’s greatest geniuses all had in common that they were pulled from the school environment. They were freed to discover the undiscovered. They had the imagination to ‘see’ a different way and the drive to try to build what they had seen.

Kytka Hilmar-Jezek, Born To Learn
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The primary difference I see is that unschooling is an invitation to awaken and ennoble capabilities that exist within the child. Where traditional schooling is to fill the child with facts that we, as a collective have decided upon.

Kytka Hilmar-Jezek, Born To Learn
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Their musical ability and performance seems to derive from the past collective experience and presents itself in the individual unconscious today. Through it we tap into something eternal and it is apparent even in how they approach their playing. Perhaps we relate to it because, of any other instrument, the cello has a range that matches the human voice.

Kytka Hilmar-Jezek, CELLOGIRLS: Identity and Transformation in 2CELLOS Fan Culture
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As I sit here on a snowy morning watching the flakes gently fall outside my window, I look at the 300-year-old building across the street and the beautifully carved angels on its facade. There was a time people would create, just to give something beautiful to the world which we are so blessed to live in and a time when people understood the work of all of the arts.

Kytka Hilmar-Jezek, CELLOGIRLS: Identity and Transformation in 2CELLOS Fan Culture
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