Mainstream Quotes

“What used to be edgy (divorces) has become mainstream and what used to be mainstream (racism and sexism) has become shocking.”

“[Science fiction is] out in the mainstream now. You can tell by the way mainstream literary authors pillage SF while denying they're writing it!”

“The worst way to drown is in mainstream.”

“If New Orleans is not fully in the mainstream of culture, neither is it fully in the mainstream of time. Lacking a well-defined present, it lives somewhere between its past and its future, as if uncertain whether to advance or to retreat. Perhaps it is its perpetual ambivalence that is its secret charm. Somewhere between Preservation Hall and the Superdome, between voodoo and cybernetics, New Orleans listens eagerly to the seductive promises of the future but keeps at least one foot firmly planted in its history, and in the end, conforms, like an artist, not to the world but to its own inner being--ever mindful of its personal style.”

“Usually, environmental programs are not designed for a mainstream audience.”

“We have so long been subject to external criticism that we don’t know how to react to internal criticism, because whereas the most enduring, positive and sensible response to the former is a united front – you shall not divide us, here we stand – responding to the latter is an entirely different ballgame.This is my fear: that as a community, we don’t know how to critique ourselves, and that this is dong us damage. Criticism, and specifically the criticism of both literary publications and the mainstream press, has so long been the weapon of the enemy that our first response on seeing it wielded internally is to call it the work of traitors. We have found strength in the creation of our own conventions and the hallowing of our own legends, flourishing to such an extent that, even if we are not yet accepted into the mainstream literary establishment, we are nonetheless part of the cultural mainstream. We are written about inaccurately, yet we are written about; and if there ever was a time when the whole genre seemed a precarious, faddish endeavour, then that time is surely past.Blog post: Criticism in SFF and YA”

“Looking at Great-Great Grandpa Baldwin's photograph, I think to myself: You've finally done it. It took four generations, but you've finally goddamned done it. Gotten that war against reason and uppity secularists you always wanted. Gotten even for the Scopes trial, which they say was one of many burrs under your saddle until your last breath. Well, rejoice, old man, because your tribes have gathered around America's oldest magical hairball of ignorance and superstition, Christian fundamentalism, and their numbers have enabled them to suck so much oxygen out of the political atmosphere that they are now acknowledged as a mainstream force in politics. Episcopalians, Jews, and affluent suburban Methodists and Catholics, they are all now scratching their heads, sweating, and swearing loudly that this pack of lower-class zealots cannot possibly represent the mainstream--not the mainstream they learned about in their fancy sociology classes or were so comfortably reassured about by media commentators who were people like themselves. Goodnight, Grandpa Baldwin. I'll toast you from hell.”

“To measure market needs, I would watch carefully what customers do, not simply listen to what they say. Watching how customers actually use a product provides much more reliable information than can be gleaned from a verbal interview or a focus group. Thus, observations indicate that auto users today require a minimum cruising range (that is, the distance that can be driven without refueling) of about 125 to 150 miles; most electric vehicles only offer a minimum cruising range of 50 to 80 miles. Similarly, drivers seem to require cars that accelerate from 0 to 60 miles per hour in less than 10 seconds (necessary primarily to merge safely into highspeed traffic from freeway entrance ramps); most electric vehicles take nearly 20 seconds to get there. And, finally, buyers in the mainstream market demand a wide array of options, but it would be impossible for electric vehicle manufacturers to offer a similar variety within the small initial unit volumes that will characterize that business. According to almost any definition of functionality used for the vertical axis of our proposed chart, the electric vehicle will be deficient compared to a gasolinepowered car.This information is not sufficient to characterize electric vehicles as disruptive, however. They will only be disruptive if we find that they are also on a trajectory of improvement that might someday make them competitive in parts of the mainstream market. The trajectories of performance improvement demanded in the market—whether measured in terms of required acceleration, cruising range, or top cruising speed—are relatively flat. This is because traffic laws impose a limit on the usefulness of ever-more-powerful cars, and demographic, economic, and geographic considerations limit the increase in commuting miles for the average driver to less than 1 percent per year. At the same time, the performance of electric vehicles is improving at a faster rate—between 2 and 4 percent per year—suggesting that sustaining technological advances might indeed carry electric vehicles from their position today, where they cannot compete in mainstream markets, to a position in the future where they might.”

“Every time when we think we smart, and following for mainstream, we've been used to kill ourselves. 08.07.11”