Marketers Quotes
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“The point is not that angering people should be the goal for every brand. It's that attempting to avoid controversy at all costs is sometimes the riskier option. It can deprive a brand of its distinctiveness and edge. Too often, marketers strive to please the broadest number of people possible. The result can be communications that no one hates. But no one loves either.”
Clive Veroni
“Not all marketing people are writers, but all writers must learn to be marketers.”
Joanne Kraft“The world is cheapened when everyone sees it with a marketers eye.”
Lucas Conley, OBD: Obsessive Branding Disorder: The Illusion of Business and the Business of Illusion“Marketing is so powerful that it can make even an extremely untalented musician a one-hundred-hits wonder.”
Mokokoma Mokhonoana“What’s interesting is that most free-marketers don’t seem to want a free market at all, but a status quo market. The market in the United States is anything but free. If it were, big business would have to survive without corporate welfare to the tune of about $1 trillion (that’s trillion) in government subsidies, the majority of which, about $650 billion, go to the fossil fuel industry! They are living off of the public dole on subsidies totaling billions of dollar—that we hand out either directly, or through tax breaks for their big corporations—with the false assumption that they are creating jobs. They are not. They are creating yachts, Leer Jets, and McMansions with swimming pools.”
Steve Bivans, Be a Hobbit, Save the Earth: the Guide to Sustainable Shire Living“What’s interesting is that most free-marketers don’t seem to want a free market at all, but a status quo market. The market in the United States is anything but free. If it were, big business would have to survive without corporate welfare to the tune of about $1 trillion (that’s trillion) in government subsidies, the majority of which, about $650 billion, go to the fossil fuel industry! They are living off of the public dole on subsidies totaling billions of dollars—that we hand out either directly, or through tax breaks for their big corporations—with the false assumption that they are creating jobs. They are not. They are creating yachts, Leer Jets, and McMansions with swimming pools.”
Steve Bivans, Be a Hobbit, Save the Earth: the Guide to Sustainable Shire Living“Once a teen has been identified as part of the 'target market,' he knows he's done for. The object of the game is to confound the marketers, and keep one's own, authentic culture from showing up at the shopping mall as a prepackaged corporate product.”
Douglas Rushkoff“Find the human in the technology. The currency marketers trade in has not changed even if the methods have. Emotion is what we exchange.”
Simon Mainwaring“A reliable way to make people believe in falsehoods is frequent repetition, because familiarity is not easily distinguished from truth. Authoritarian institutions and marketers have always known this fact.”
Daniel Kahneman, Thinking, Fast and SlowAll in One Creative & Marketing Platform to tell stories at scale
