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“And no wonder; for the new technique of "subliminal projection," as it was called, was intimately associated with mass entertainment, and in the life of civilized human beings massed entertainment now plays a part comparable to that played in the Middle Ages be religion.”
Aldous Huxley“The smell of hot popcorn drifted upward from the concourse below, lingering in the warm Californian air like an atmospheric irony, and a Jumbotron directly in front of me displayed a blandly handsome announcer seated behind a curved desk emblazoned with DARPA’s logo: a sports broadcast mise-en-scène from some speculative future, vaguely fascist, in which the machinery of national defense had become a spectacle of mass entertainment.”
Mark O'Connell, To Be a Machine: Adventures Among Cyborgs, Utopians, Hackers, and the Futurists Solving the Modest Problem of Death