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“It is their mores, then, that make the Americans of the United States...capable of maintaining the rule of democracy.... Too much importance is attached to laws and too little to mores.... I am convinced that the luckiest of geographical circumstances and the best of laws cannot maintain a constitution in spite of mores, whereas the latter can turn even the most unfavorable circumstances...to advantage.... If I have not succeeded in making the reader feel the importance I attach to the practical experience of the Americans, to their habits, laws, and, in a word, their mores, I have failed in the main object of my work. -Alexis de Tocqueville, Democracy in American”
Naomi Wolf“When mores are sufficient, laws are unnecessary; when mores are insufficient, laws are unenforceable.”
Émile Durkheim“Such is the pure movement of nature prior to all reflection. Such is the force of natural pity, which the most depraved mores still have difficulty destroying, since everyday one sees in our theaters someone affected and weeping at the ills of some unfortunate person, and who, were he in the tyrant's place, would intensify the torments of his enemy still more; [like the bloodthirsty Sulla, so sensitive to ills he had not caused, or like Alexander of Pherae, who did not dare attend the performance of any tragedy, for fear of being seen weeping with Andromache and Priam, and yet who listened impassively to the cries of so many citizens who were killed everyday on his orders. Nature, in giving men tears, bears witness that she gave the human race the softest hearts.] Mandeville has a clear awareness that, with all their mores, men would never have been anything but monsters, if nature had not given them pity to aid their reason; but he has not seen that from this quality alone flow all the social virtues that he wants to deny in men. In fact, what are generosity, mercy, and humanity, if not pity applied to the weak, to the guilty, or to the human species in general. Benevolence and even friendship are, properly understood, the products of a constant pity fixed on a particular object; for is desiring that someone not suffer anything but desiring that he be happy?”
Jean-Jacques Rousseau, Discourse on the Origin of Inequality“Advertising reflects the mores of society, but it does not influence them.”
David Ogilvy“Social mores, he argued, rules of protocol, concepts of rectitude and honor had no objective basis. They were only reflections of public and private fears.”
Wade Davis, Into the Silence: The Great War, Mallory and the Conquest of Everest“Father never went into depth about what happened if I woke up, unable to remember how I’d died, but most definitely in the hands of those not selected to have s’mores and sleepovers for all of eternity.”
Heather Heffner, The Tribe of Ishmael“You can't move so fast that you try to change the mores faster than people can accept it. That doesn't mean you do nothing, but it means that you do the things that need to be done according to priority.”
Eleanor Roosevelt“True inner righteousness does not judge according to custom but by the measure of the most perfect law of God Almighty by which the mores of various places and times were adapted to those places and times.”
Augustine of Hippo“Social mores change all the time. In the mid-1970s, it would've been astonishing, say, to see two men holding hands in the streets. And the attitude to having a fling with a girl, or whatever, was quite different then.”
Robert Harris