Name change Quotes
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“Nike used to be known as Blue Ribbon Sports. What's now Sara Lee used to be Consolidated Foods. And Exxon was once Standard Oil Company of New Jersey. These were name changes that worked. But for all the ones that do, there are 10 or 20 that don't.”
James Surowiecki
“Do you really want to know where we come from?" she said. "In every century, in every country, they'll call us something different. They'll say we're ghosts, angels, demons, elemental spirits, and giving us a name doesn't help anybody. When did a name change what someone is?”
Brenna Yovanoff, The Replacement“The most chronic and complex of the dissociative disorders, multiple personality disorder, was renamed multiple personality disorder, was renamed 'dissociative identity disorder' in 1994 in DSM-IV (American Psychiatric Association). The rationale for the name change, was among other things, to clarify that there are not literally separate personalities in a person with dissociative identity disorder; 'personalities' was a historical term for the fragmented identity states that characterize the condition.”
Colin A. Ross, Evolving Psychosis: Different Stages, Different TreatmentsAll in One Creative & Marketing Platform to tell stories at scale
