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“A choice architect has the responsibility for organizing the context in which people make decisions. [T]here are many parallels between choice architecture and more traditional forms of architecture. A crucial parallel is that there is no such thing as a “neutral” design. [A]s good architects know, seemingly arbitrary decisions, such as where to locate the bathrooms, will have subtle influences on how the people who use the building interact. [S]mall and apparently insignificant details can have major impacts on people’s behavior. [I]n many cases, the power of these small details comes from focusing the attention of users in a particular direction. Good architects realize that although they can’t build the perfect building, they can make some design choices that will have beneficial effects. And just as a building architect must eventually build some particular building, a choice architect must [for example] choose a particular arrangement of food options at lunch, and by so doing she can influence what people eat. She can nudge.”
Richard H. Thaler“I didn't know a van could go up on two wheels like that, for so long." -Nudge”
James Patterson, The Angel Experiment“Dear God," said Nudge under her breath, "I want real parents. But I want them to want me too. I wantthem to love me. I already love them. Please see what you can do. Thanks very much. Love, Nudge."Okay, so I'm not saying we were pros at this or anything. (Max thoughts)”
James Patterson, The Angel Experiment“She had never believed in fate. She still did not. It would be nonsense of freedom of will and choice, and it was through such freedom that we worked our way through life and learned what we needed to learn. But sometimes, it seemed to her, there was something, some sign, to nudge one along in a certain direction. What one chose to do with that nudge was up to that person.”
Mary Balogh, The Proposal“I want to do it too!" (sitting motionless)Nudge: "Nope, you stand out like a fart in a church."Max: (muttering) "Appropriately enough."Iggy: "What about me?" (stands still)Max: "No, you're visible."Iggy: "Am not!"Max: (throws a pinecone at him) "Could I do that if I wouldn't see you?”
James Patterson, The Final Warning“I know the rules. I've been living here longer than you have."He cracks a smile then. He nudges me back. "Hardly.""Born and raised. You're a transplant." I nudge him again, a little harder, and he laughs and tries to catch hold of my arm. I squirm away, giggling, and he stretches out to tickle my stomach. "Country bumpkin!" I squeal, as he grabs out and wrestles me back onto the blanket, laughing."City slicker," he says, rolling over on top of me, and then kisses me. Everything dissolves: heat, explosions of color, floating.”
Lauren Oliver“Sometimes it’s hard to know when to let go. It can be so personal…like the autumn leaf still hanging on the limb in the late October sky, Mother Nature sends a gust of wind to nudge it’s stem loose. For us we must listen for our own nudge from the inner soul. We must know…we will feel, it’s ok to let it be. *“Whispers words of wisdom let it be.” - Wes Adamson* “Let It Be” lyrics by Paul McCartney”
Wes Adamson“Even if you are not aware of it, there are moments when you are receiving hints, a nudge, or support from the other side.”
Linda Westphal“Blake gave Selena a nudge "Remember what I taught you, itsy-bitsy-babe”
A.E. Kirk“...Don't insult readers by questioning the extent of their imaginations. Most need only to be nudged to solve a good mystery.”
Peggy Kopman-Owens