On writing well Quotes
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“Good writing is good writing, whatever form it takes and whatever we call it.”
William Zinsser
“But on the question of who you're writing for, don't be eager to please.”
William Zinsser, On Writing Well: The Classic Guide to Writing Nonfiction“Don't annoy your readers by over-explaining--by telling them something they already know or can figure out. Try not to use words like "surprisingly," "predictably" and "of course," which put a value on a fact before the reader encounters the fact. Trust your material.”
William Zinsser, On Writing Well: The Classic Guide to Writing Nonfiction“Writing is such a lonely work that I try to keep myself cheered up.”
William Zinsser, On Writing Well: The Classic Guide to Writing Nonfiction“The reader is someone with an attention span of about 30 seconds.”
William Zinsser, On Writing Well: The Classic Guide to Writing Nonfiction“It wont do to say that the reader is too dumb or too lazy to keep pace with the train of thought. If the reader is lost, it's usually because the writer hasn't been careful enough”
William Zinsser, On Writing Well: The Classic Guide to Writing Nonfiction“Good writing has an aliveness that keeps the reader reading from one paragraph to the next, and it's not a question of gimmicks to "personalize" the author. It's a question of using the English language in a way that will achieve the greatest clarity and strength.”
William Zinsser, On Writing Well: The Classic Guide to Writing Nonfiction“Less is more.”
William Zinsser, On Writing Well: The Classic Guide To Writing Nonfiction“Don’t try to visualize the great mass audience. There is no such audience—every reader is a different person.”
William Zinsser, On Writing Well: The Classic Guide To Writing NonfictionAll in One Creative & Marketing Platform to tell stories at scale
