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The sign was spray-painted in Arabic and English, probably from some attempt by the farmer to sell his wares in the market. The English read: Dates-best price. Cold Bebsi. "Bebsi?" I asked."Pepsi," Walt said. "I read about it on the Internet. There's no 'p' in Arabic. Everyone here calls the soda Bebsi.""So you have to have Bebsi with your bizza?""Brobably.

Rick Riordan
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The sign was spray-painted in Arabic and English, probably from some attempt by the farmer to sell his wares in the market. The English read: Dates-best price. Cold Bebsi. "Bebsi?" I asked."Pepsi," Walt said. "I read about it on the Internet. There's no 'p' in Arabic. Everyone here calls the soda Bebsi.""So you have to have Bebsi with your bizza?""Brobably.

Rick Riordan, The Throne of Fire
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There are two kinds of artists left: those who endorse Pepsi and those who simply won't.

Annie Lennox
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I'm tired of hearing about money, money, money, money, money. I just want to play the game, drink Pepsi, wear Reebok.

Shaquille O'Neal
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The entire principle of a blind taste test was ridiculous. They shouldn't have cared so much that they were losing blind taste tests with old Coke, and we shouldn't at all be surprised that Pepsi's dominance in blind taste tests never translated to much in the real world. Why not? Because in the real world, no one ever drinks Coca-Cola blind.

Malcolm Gladwell, Blink: The Power of Thinking Without Thinking
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In 1803, President Jefferson oversaw the purchase of this land from the French for $15 million. It doesn't sound like much for an area three times the size of France itself but given that they'd stolen it from the Native Americans in the first place, I suppose they couldn't grumble. Once some debts had been wiped and estate agents had taken their commission, Napoleon's France ended up pocketing a little more than $8 million. Which is about how much it cost Pepsi Cola to secure the services of Britney Spears. Times have changed.

Dave Gorman
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How can even the idea of rebellion against corporate culture stay meaningful when Chrysler Inc. advertises trucks by invoking “The Dodge Rebellion”? How is one to be bona fide iconoclast when Burger King sells onion rings with “Sometimes You Gotta Break the Rules”? How can an Image-Fiction writer hope to make people more critical of televisual culture by parodying television as a self-serving commercial enterprise when Pepsi and Subaru and FedEx parodies of self-serving commercials are already doing big business? It’s almost a history lesson: I’m starting to see just why turn-of-the-century Americans’ biggest fear was of anarchist and anarchy. For if anarchy actually wins, if rulelessness become the rule, then protest and change become not just impossible but incoherent. It’d be like casting a ballot for Stalin: you are voting for an end to all voting.

David Foster Wallace, A Supposedly Fun Thing I'll Never Do Again: Essays and Arguments
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