Prototyping Quotes

“We struggle with the right words to describe the design process at Apple. But it is very much about designing and prototyping and making.”

“We struggle with the right words to describe the design process at Apple. But it is very much about designing and prototyping and making.”

“It isn't enough to pick a path—you must go down it. By doing so, you see things you couldn't possibly see when you started out; you may not like what you see, some of it may be confusing, but at least you will have, as we like to say, "explored the neighborhood." The key point here is that even if you decide you're in the wrong place, there is still time to head toward the right place.”