Repurposing Quotes
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“The idea of reappropriation isn’t a new one. The process of turning negative words, symbols, or ideas into positive parts of our own identity – was used for social justice movements long before hipsters thought that being ironic was cool. Whether it is repurposing a racial epithet or taking on a stereotype for sociopolitical empowerment, it’s an important process that has been around for thousands of years and continues to change society today.”
Simon S. Tam
“Friedrich Nietzsche, who famously gave us the ‘God is dead’ phrase was interested in the sources of morality. He warned that the emergence of something (whether an organ, a legal institution, or a religious ritual) is never to be confused with its acquired purpose: ‘Anything in existence, having somehow come about, is continually interpreted anew, requisitioned anew, transformed and redirected to a new purpose.’ This is a liberating thought, which teaches us to never hold the history of something against its possible applications. Even if computers started out as calculators, that doesn’t prevent us from playing games on them. (47) (quoting Nietzsche, the Genealogy of Morals)”
Frans de Waal, The Bonobo and the Atheist: In Search of Humanism Among the PrimatesAll in One Creative & Marketing Platform to tell stories at scale
