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“The most critical of these new religious developments for twentieth-century religious liberalism were a renewed and transformed emphasis on mystical practice and experience, the healing ministry known as mind cure, and the rise of modern psychology. These three interrelated spiritual innovations spread as significant components of popular religion in large part through the mass print media. Rather than religious movements dependent on revivalism or church life, these were first and foremost discourses, creatures of the printed word. Initially explored only by an avant-garde of liberal intellectuals late in the nineteenth century, the new books and ideas emerging at the margins of liberal Protestantism eventually reached a nation-wide middle-class audience. The mass media unleashed by nineteenth-century evangelicalism enabled the alternative spiritualities of the twentieth century to flourish, especially with the rise of religious middlebrow culture in the decades after World War I.”
Matthew Hedstrom
“Finally, the work of the minister tended to be judged by his success in a single area - the saving of souls in measurable numbers. The local minister was judged either by his charismatic powers or by his ability to prepare his congregation for the preaching of some itinerant ministerial charmer who would really awaken its members. The 'star' system prevailed in religion before it reached the theater. As the evangelical impulse became more widespread and more dominant, the selection and training of ministers was increasingly shaped by the revivalist criterion of ministerial merit. The Puritan ideal of the minister as an intellectual and educational leader was steadily weakened in the face of the evangelical ideal of the minister as a popular crusader and exhorter. Theological education itself became more instrumental. Simple dogmatic formulations were considered sufficient. In considerable measure the churches withdrew from intellectual encounters with the secular world, gave up the idea that religion is a part of the whole life of intellectual experience, and often abandoned the field of rational studies on the assumption that they were the natural province of science alone. By 1853 an outstanding clergyman complained that there was 'an impression, somewhat general, that an intellectual clergyman is deficient in piety, and that an eminently pious minister is deficient in intellect.”
Richard Hofstadter, Anti-Intellectualism in American LifeAll in One Creative & Marketing Platform to tell stories at scale
