Semantic search Quotes

“Semantic search requires three things: Trust, Authority and Reputation. All three revolve around your digital profiles, their activity and the sentiment levels and engagement that each generates. Semantic search also requires differentiation – the ability of search to understand the “uniqueness” of you.”

“To win at semantic search you need more people than are on your payroll.”

“When it comes to semantic search and the success of your social media policy, truly, there is only one thing that absolutely counts: engagement.”

“It is not wrong to think that the traditional buying of a product has been replaced with an unwritten contract of shared values between a business and its customers.”

“Companies that cannot successfully answer what they do fail to then understand how they can continue to do it in the face of change.”

“Everything that happens now in the online world is part of a conversation. The problem with this (if we can call it a problem) is that this conversation takes place frequently asynchronously and often across platforms.”

“When it comes to measuring the effectiveness of your engagement in the social media environment what counts are: Comments and Sentiment.”

“Marketing effectively, in a semantic web, revolves around those three ‘little’ requirements: Trust, Authority, Reputation.”

“A business needs a character and an identity, just like a person and just like a person it needs to have a Voice.”

“Everything that happens now in the online world is part of a conversation.”