Semiotics Quotes

“Semiotics is a general theory of all existing languages... all forms of communication - visual, tactile, and so on... There is general semiotics, which is a philosophical approach to this field, and then there are many specific semiotics.”

“Reading a novel after reading semiotic theory was like jogging empty-handed after jogging with hand weights. What exquisite guilt she felt, wickedly enjoying narrative! Madeleine felt safe with a nineteenth century novel. There were going to be people in it. Something was going to happen to them in a place resembling the world. Then too there were lots of weddings in Wharton and Austen. There were all kinds of irresistible gloomy men.”

“Shifting the frame only slightly, the choice of a theory from among the range of always ideologically founded theories is itself necessarily ideologically motivated. Positioning is unavoidable; positioning is the result of choice from among a range of possibilities; that choice is socially meaningful - it is ideological.”

“Graphic Design, which fulfills aesthetic needs, complies with the laws of form and exigencies of two-dimensional space; which speaks in semiotics, sans-serifs, and geometrics; which abstracts, transforms, translates, rotates, dilates, repeats, mirrors, groups, and regroups, is not good design if it is irrelevant.”

“One picture is worth a thousand words. Yes, but only if you look at the picture and say or think the thousand words”

“I still notice the burned house, mornings, when I walk along the beach. "Well, obviously I do not notice the house. What I notice is what remains of the house. One is still prone to think of a house as a house, however, even if there is not remarkably much left of it.”

“Language disguises thought.”

“In this manner , we are told, the system of the imaginary is spread circularly, by detours and returns the length of an empty subject.”

“No word matters. But man forgets reality and remembers words.”