Semiotics Quotes

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Semiotics is in principle the discipline studying everything which can be used in order to lie. If something cannot be used to tell a lie, conversely it cannot be used to tell the truth: it cannot in fact be used "to tell" at all.

Umberto Eco
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Semiotics is a general theory of all existing languages... all forms of communication - visual, tactile, and so on... There is general semiotics, which is a philosophical approach to this field, and then there are many specific semiotics.

Umberto Eco
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Reading a novel after reading semiotic theory was like jogging empty-handed after jogging with hand weights. What exquisite guilt she felt, wickedly enjoying narrative! Madeleine felt safe with a nineteenth century novel. There were going to be people in it. Something was going to happen to them in a place resembling the world. Then too there were lots of weddings in Wharton and Austen. There were all kinds of irresistible gloomy men.

Jeffrey Eugenides, The Marriage Plot
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Shifting the frame only slightly, the choice of a theory from among the range of always ideologically founded theories is itself necessarily ideologically motivated. Positioning is unavoidable; positioning is the result of choice from among a range of possibilities; that choice is socially meaningful - it is ideological.

Gunther Kress, Multimodality: A Social Semiotic Approach to Contemporary Communication: Exploring Contemporary Methods of Communication
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Graphic Design, which fulfills aesthetic needs, complies with the laws of form and exigencies of two-dimensional space; which speaks in semiotics, sans-serifs, and geometrics; which abstracts, transforms, translates, rotates, dilates, repeats, mirrors, groups, and regroups, is not good design if it is irrelevant.

Paul Rand
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One picture is worth a thousand words. Yes, but only if you look at the picture and say or think the thousand words

William Saroyan
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I still notice the burned house, mornings, when I walk along the beach. "Well, obviously I do not notice the house. What I notice is what remains of the house. One is still prone to think of a house as a house, however, even if there is not remarkably much left of it.

David Markson
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Language disguises thought.

Ludwig Wittgenstein, Tractatus Logico-Philosophicus
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In this manner , we are told, the system of the imaginary is spread circularly, by detours and returns the length of an empty subject.

Roland Barthes, Empire of Signs
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No word matters. But man forgets reality and remembers words.

Roger Zelazny, Lord of Light
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