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“Social media is the empowerment of the individual at the expense of the system.”
David Amerland“Ultimately, the purpose of a certification is to establish a particular level of proficiency in a discipline. Unfortunately, “social media” in and of itself, is not a discipline. Digital crisis management, on the other hand, is. So are digital customer service and online community management. This means that a certification program that focuses on social media without addressing each specific business function adapted to social media won’t end up certifying anyone in much of anything.”
Olivier J. Blanchard, Social Media ROI: Managing and measuring social media efforts in your organization“Myth Number 4: Social Media Is the Shiny New Thing. Two Years from Now, That Bubble Will Burst Yes, it is the shiny new thing. No, two years from now, that bubble will not burst. There is no bubble. What social media represents is an evolution in the field of communications, just as the Internet and mobility before it. The tools will change, the platforms will evolve, but the way in which people communicate with other people through digital networks and electronic devices has been fundamentally transformed through the development of social media. We did not grow tired of the telephone, of the...”
Olivier J. Blanchard, Social Media ROI: Managing and measuring social media efforts in your organization“Social media is much more than self-promotion. It is a two-way street, a set of tools that allow you to reach out to people and become the bringer of positive things and experiences. In turn, these people will not just support you. They will be there to help you increase your reach and audience – and turn your business into a viable endeavour.”
Cendrine Marrouat, The Little Big eBook on Social Media Audiences: Build Yours, Keep It, and Win“People do not want more noise in their social media streams. They want entertainment, uplifting conversations, and products that last. Most importantly, they want to be taken seriously.”
Cendrine Marrouat, The Little Big eBook on Social Media Audiences: Build Yours, Keep It, and Win“Good social media is authentic. What makes social media work is actually having something to say.”
Steven Levitt“What is interesting is the power and the impact of social media... So we must try to use social media in a good way.”
Malala Yousafzai“A large social-media presence is important because it's one of the last ways to conduct cost-effective marketing. Everything else involves buying eyeballs and ears. Social media enables a small business to earn eyeballs and ears.”
Guy Kawasaki“Social media has helped make the world flatter and reduced the degrees of separation, leading to the situation where many can interact with people who, but for this platform, they may never have had the privilege to meet or speak with. That is the opportunity social media brings.But it does come with responsibilities. Not to take this opportunity for granted and not to throw decorum to the dogs. The line between virtual and real life is getting thinner and is lately made of morning dew.Manners matter on social media.”
Nana Awere Damoah“Our choice to use or not use social media is not about social media--it is about the glory of God.”
Mandy J. Hoffman