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“Profitability, growth, and safeguards against existential risks are crucial to strengthening a company's long-term prospects. But if these three factors constitute a company's 'hard power,' firms also need 'soft power': public trust and acceptance, won by fulfilling a company's social responsibility.”
Klaus Schwab“Soft power is quiet persistence.”
Susan Cain, Quiet: The Power of Introverts in a World That Can't Stop Talking“The soft power of science has the potential to reshape global diplomacy.”
Ahmed Zewail“Education can also be used as a soft power and as a soft force to transform societies. When I say transform societies it means we can tackle issues in political, social, cultural, economic areas. These are the most important things.”
Moza bint Nasser“In today's world, America's soft power is commonly thought to reside in the global popularity of Hollywood movies, Coca-Cola, McDonald's and Starbucks.”
Ahmed Zewail“In adapting to life in the melting pot of America, I discovered that the same soft power of science has a huge influence in building bridges between cultures and religions - and has the potential to do so with the Muslim world.”
Ahmed Zewail“One thing I found very interesting about comedians around the world was their knowledge of stuff outside of their own culture and comfort zone. That's not very common in the States. We produce our own soft power, which is pop culture, but we rarely try to absorb and learn information from other cultures and countries.”
Hasan Minhaj