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Learning to embrace and savor rejection is one of the best things that entrepreneurs can do. Launching a startup is the time to find your ever-optimistic inner child again.

Alejandro Cremades
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Most startups eventually pivot to adjust to what the market is telling them.

Alejandro Cremades, The Art of Startup Fundraising
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..determination is the most important quality in a founder, open-mindedness and willingness to change your idea are key, and all startups face rejection at first.

Jessica Livingston, Founders at Work: Stories of Startups' Early Days
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You need three things to create a successful startup: to start with good people, to make something customers actually want, and to spend as little money as possible. Most startups that fail do it because they fail at one of these. A startup that does all three will probably succeed.' [Paul Graham]

Alexis Ohanian, Without Their Permission: How the 21st Century Will Be Made, Not Managed
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One of the best ways to attract capital is to outperform the competition.

Alejandro Cremades, The Art of Startup Fundraising
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If you want to make money at some point, remember this, because this is one of the reasons startups win. Big companies want to decrease the standard deviation of design outcomes because they want to avoid disasters. But when you damp oscillations, you lose the high points as well as the low. This is not a problem for big companies, because they don't win by making great products. Big companies win by sucking less than other big companies.”-“The place to fight design wars is in new markets, where no one has yet managed to establish any fortifications. That's where you can win big by taking the bold approach to design, and having the same people both design and implement the product. Microsoft themselves did this at the start. So did Apple. And Hewlett- Packard. I suspect almost every successful startup has.”-“Great software, likewise, requires a fanatical devotion to beauty. If you look inside good software, you find that parts no one is ever supposed to see are beautiful too.”-“The right way to collaborate, I think, is to divide projects into sharply defined modules, each with a definite owner, and with interfaces between them that are as carefully designed and, if possible, as articulated as programming languages. Like painting, most software is intended for a human audience. And so hackers, like painters, must have empathy to do really great work. You have to be able to see things from the user's point of view.”-“It turns out that looking at things from other people's point of view is practically the secret of success.”-“Part of what software has to do is explain itself. So to write good software you have to understand how little users understand. They're going to walk up to the software with no preparation, and it had better do what they guess it will, because they're not going to read the manual.

Paul Graham, Hackers & Painters: Big Ideas from the Computer Age
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Don’t expect investors to be throwing millions on the table for you to go off and buy a bigger house, get a new car, party half the week away, and generally upgrade your lifestyle.

Alejandro Cremades, The Art of Startup Fundraising
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Ideas are meaningless without a masterful execution.

Alejandro Cremades, The Art of Startup Fundraising
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The best entrepreneurs are not the best visionaries. The greatest entrepreneurs are incredible salespeople. They know how to tell an amazing story that will convince talent and investors to join in on the journey.

Alejandro Cremades, The Art of Startup Fundraising
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Business success requires business preparation. You don't have to be a master tactician, but you do need to have a plan in place. This plan will act as a foundation for everything you want to achieve.

Alejandro Cremades, The Art of Startup Fundraising
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