Typeface Quotes
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“It's not a remarkable note except for one thing. The typeface Tony used to print it is the exact typeface Kubrick used for the posters and title sequences of 'Eyes Wide Shut' and '2001'.'It's Futura Extra Bold,' explains Tony. 'It was Stanley's favorite typeface. It's sans serif. He liked Helvetica and Univers too. Clean and elegant.''Is this the kind of thing you and Kubrick used to talk about?' I asked.'God, yes,' says Tony. 'Sometimes late into the night. I was always trying to persuade him to turn away from them. But he was wedded to his sans serifs.”
Jon Ronson
“Unlike painting, sculpture, or music, typefaces must be useful to someone. Fortunately for designers, the digital age has produced new problems to solve - developing typefaces that work on mobile phones, for one - and enabled better solutions to old problems.”
Virginia Postrel“The design of 'Love Actually,' the typeface, the basic line of that poster and that DVD cover has been ripped off so many times.”
Martin Freeman“NEWSPAPER: What great paper is the Earth; what a typeface is the Day; what ink is the Night! – Everyone prints, everyone reads; no one understands.”
Xavier Forneret“To make a simple change of a typeface can instantly transform text which had the appearance and tone of a joyous announcement to suddenly convey that of a somber tragedy.”
Paul Babicki, Netiquette IQ: A Comprehensive Guide to Improve, Enhance and Add Power to Your Email“I think a lot of people overlook the importance of the menu as a marketing tool and a way of communicating to the customer what the ambition of their restaurant is. Not only the typeface and the design, but what is it printed on? Is it cheap-looking? Is it the right kind of paper for that restaurant?”
Joe Bastianich“I learned about serif and san serif typefaces, about varying the amount of space between different letter combinations, about what makes great typography great. It was beautiful, historical, artistically subtle in a way that science can't capture, and I found it fascinating.”
Steve Jobs“Saying that studying the brain is limited to the study of physical entities would be like saying that literary criticism must focus on paper and bookbinding, ink and its chemistry, page sizes and margin widths, typefaces and paragraph lengths, and so forth.”
Douglas R. Hofstadter, I Am a Strange Loop“There are a lot of conventions, a vocabulary and a set of practices and assumptions that underlie most professional book design. Since design is important to the eventual success of your book whether you attempt to do it yourself or hire it out, it pays to know something about those conventions and assumptions. After all, we don’t want anything getting in the way of your communication with your readers. You’ve got a message for them, a story to tell, or ideas to spread. That’s what’s important.”
Joel Friedlander, The Self-Publisher's Ultimate Resource Guide“Figures are the most shocking things in the world. The prettiest little squiggles of black looked at in the right light and yet consider the blow they can give you upon the heart.”
H.G. Wells, The History of Mr. PollyAll in One Creative & Marketing Platform to tell stories at scale
