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“Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.”
William Bernbach“Shigure: JUST LISTEN TO ME FOR A SECOND, KYO!Kyo: SHUT UP! I HATE THIS! DO YOU REALLY GET THAT MUCH ENJOYMENT FROM PLAYING WITH PEOPLES' LIVES?!Shigure: Well, yes, now that you mention it, I do--BUT THIS IS FOR YOUR OWN GOOD!Kyo: Man, your persuasion skills SUCK!Tohru: Um, welcome home. Dinner's-Kyo: NOT HUNGRY!Shigure: KYO! DON'T TAKE THIS OUT ON TOHRU! And come back to the entrance hall this instant and take those shoes off!Yuki: He's right, Shigure. You really do suck at persuasion.”
Natsuki Takaya, Fruits Basket, Vol. 1“To inquire and to learn is the function of the mind, By learning I do not mean the mere cultivation of memory or the accumulation of knowledge, but the capacity to think clearly and sanely without illusion, to start from facts and not from beliefs and ideals. There is no learning if thought originates from conclusions. Merely to acquire information of knowledge is to not to learn. Learning implies the love of understanding and the love of doing a thing for itself. Learning is possible only when there is no coercion through influence, thought attachment or threat, through persuasive encouragement or subtle forms of reward. Most people think that learning is encouraged through comparison, whereas the contrary is the fact. Comparison brings about frustration and merely encourages envy, which is called competition. Like other forms of persuasion, comparison prevents learning and breeds fear.”
Jiddu Krishnamurti, The Book of Life“Power is the most persuasive rhetoric.”
Friedrich Schiller“Growing a culture requires a good storyteller. Changing a culture requires a persuasive editor.”
Ryan Lilly“The object of oratory alone in not truth, but persuasion.”
Thomas Babington Macaulay“Not brute force but only persuasion and faith are the kings of this world.”
Thomas Carlyle“A heart can no more be forced to love than a stomach can be forced to digest food by persuasion.”
Alfred Nobel“Rhetoric may be defined as the faculty of observing in any given case the available means of persuasion. This is not a function of any other art.”
Aristotle“Wealth is not without its advantages and the case to the contrary, although it has often been made, has never proved widely persuasive.”
John Kenneth Galbraith