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“My point is that this Potter business has legs. It will run and run, and we must be utterly mad, as a country, to leave it to the Americans to make money from a great British invention. I appeal to the children of this country and to their Potter-fiend parents to write to Warner Bros and Universal, and perhaps, even, to the great J K herself. Bring Harry home to Britain—and if you want a site with less rainfall than Rome, with excellent public transport, and strong connections to Harry Potter, I have just the place.”
Boris Johnson“In the words of Mr Thierry Coup of Warner Bros: 'We are taking the most iconic and powerful moments of the stories and putting them in an immersive environment. It is taking the theme park experience to a new level.' And of course I wish Thierry and his colleagues every possible luck, and I am sure it will be wonderful. But I cannot conceal my feelings; and the more I think of those millions of beaming kids waving their wands and scampering the Styrofoam turrets of Hogwartse_STmk, and the more I think of those millions of poor put-upon parents who must now pay to fly to Orlando and pay to buy wizard hats and wizard cloaks and wizard burgers washed down with wizard meade_STmk, the more I grind my teeth in jealous irritation.Because the fact is that Harry Potter is not American. He is British. Where is Diagon Alley, where they buy wands and stuff? It is in London, and if you want to get into the Ministry of Magic you disappear down a London telephone box. The train for Hogwarts goes from King's Cross, not Grand Central Station, and what is Harry Potter all about? It is about the ritual and intrigue and dorm-feast excitement of a British boarding school of a kind that you just don't find in America. Hogwarts is a place where children occasionally get cross with each other—not 'mad'—and where the situation is usually saved by a good old British sense of HUMOUR. WITH A U. RIGHT? NOT HUMOR. GOTTIT?”
Boris Johnson“We're thrilled to expand our relationship, knowing that with the great team at the Music Group, Word, and Warner Bros., and with their proven record of excellence, we're looking ahead to an even brighter future for Curb.”
Mike Curb