Bluesky Social Statistics 2024 (bsky): User Count Key Insights

Remember the golden age of social media, when posts were short, sweet, and to the point?

That's the vibe Bluesky (bsky) brings back, soaring in popularity.

• Bluesky Social (bsky) is a decentralized social media platform envisioned by Twitter co-founder Jack Dorsey.
• The platform's mission is to foster open communication and its appeal among privacy-conscious users and advocates of decentralized tech.
• The importance of tracking Bluesky's growth and user demographics as it gains traction in 2024.

You can also look out for 'Latest Statistics and Key Insights' only on the Social Analytics Tool by Creatosarus.

In this article, we’ll explore all the latest statistics and facts you’d want to know about, including the number of users, app downloads, and traffic.

• Bluesky (bsky) Current User Base and Growth Statistics
• Demographic Breakdown of Bluesky Users
• Bluesky (bsky) Social User Behavior Insights
• Bluesky Traffic Statistics
• Bluesky (bsky) User Count V/S X (Twitter) Statistics
• Influencers and Content Creators on Bluesky (bsky)
• Future User Growth Projections for Bluesky Social

Also Read: Mastodon Statistics 2024

Bluesky (bsky) Current User Base and Growth Statistics

Overview of Bluesky User Count in 2024

It quickly surged in popularity, gathering nearly 800,000 users daily and surpassing 15 million users as of November 2024 latest data. (As per Bluesky Statistics)

Bluesky recently gained over 700,000 new users in a week.

Bluesky's user base grew rapidly after Brazil's top court banned X (formerly Twitter). In the days following the ban, Bluesky gained 2.6 million followers, with more than 85% of those new users coming from Brazil.

Sources: Blueskyapp and Techcrunch

Monthly Active Users and Daily Active Users

As of November 8, 2024, Bluesky (bsky) had 6.4 million monthly active users (MAU).

Bluesky reported adding 2.11 million users over the past four days, a substantial jump from the 26,000 users added in the same period a week earlier. The company also highlighted a “significantly more than 100% increase” in daily active users.

Threads had 5 times more DAUs than Bluesky initially but only 1.5 times more DAUs in the U.S. as of November 15. X (formerly Twitter) has a U.S. DAU count that is 10 times larger than Bluesky.

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Growth Trends: Comparing Bluesky's User Base Over Time

• Bluesky gained over 800,000 users on the first day after ending its invite-only period, marking a nearly 30% increase in users.
• Approximately four months post-launch, Bluesky reached 1 million app installs, with 40% coming from the U.S.
• The platform has raised $21 million in total funding, including $8 million from a recent seed round.
• Raised a $15 million Series A funding round led by Blockchain Capital.
• Bluesky users have collectively created over 526 million posts.
• In September, Bluesky recorded 445,000 app downloads, split between 251,000 on iOS and 194,000 on Android.
• The largest age demographic of visitors to Bluesky’s website is the 18-24 age group.
• This growth was confirmed by Bluesky’s COO, Rose Wang, with the majority of new users from the US.
• On October 24, Bluesky reported 13 million users and has since added 1.5 million more.
• Following X’s policy changes on blocked users’ visibility, Bluesky saw a surge of 500,000 new users in a single day.
• The US presidential election and a desire for alternatives to Musk-owned platforms are also contributing to user growth.
• Secured the #1 spot on the App Store, ahead of ChatGPT and TikTok.

Demographic Breakdown of Bluesky Users

Bluesky Age Group Distribution

The calculation of visitors to the Bluesky (bsky) website is:-

• Female Visitors: 30.37%
• Male Visitors: 69.63%
• The 25-34 age group represents the largest segment at 33.37%.
• The 18-24 age group follows closely, making up 26% of the users.

Geographic Reach: Top Countries and Regions Using Bluesky

Here’s a list of top countries and regions actively using Bluesky (bsky) as of 2024:-

• Brazil (22.52%): Largest user base with significant growth in user engagement. High adoption among tech-savvy individuals and early adopters of decentralized social media.

• United States (21.52%), with a slight downfall and a rank of #31,714.
• Whereas Singapore has 6.88% of total traffic, which is followed by Japan (6.71%) and China (3.635).

These regions highlight Bluesky's appeal across diverse markets, with specific interests driving growth, such as privacy, decentralized platforms, and digital autonomy.

Also Read: Facebook User Statistics 2024

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Bluesky (bsky) Social User Behavior Insights

Average Time Spent on Bluesky Per Day

On average, each visitor views 1.51 pages and spends about 1 minute and 24 seconds on the site. Direct visits account for 44.1% of the traffic, while referrals contribute the second-largest share at 29.06%.

Bluesky ranks as the second most popular free social networking app in the US App Store, following Meta's Threads.

• Users are migrating to Bluesky due to dissatisfaction with Threads, where issues include engagement bait, moderation concerns, and misinformation.
• Threads, though larger with 275 million monthly users, faces criticism for its algorithmic “For You” feed that’s difficult to avoid.

Most Popular Content Types and Activities

Popular content types and activities on Bluesky include visual content, conversational content, and engaging with other users:-

• Visual content: Visual content like art and photography tends to perform well on Bluesky, especially in custom feeds and hashtags.  
• Conversational content: Instead of promoting your brand, you can ask questions, share news, and ask for feedback to spark conversations and build connections with users.  
• Engaging with other users: You can like, reply, and engage with other users on Bluesky.  

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Bluesky Traffic Statistics

According to Similarweb, Bluesky's website experienced a significant spike in traffic early last year, reaching 2 million visits in April.

However, in March, the website saw 443,000 visits, marking a 63% decline from February, when it recorded 1.2 million visits. This sharp drop could be attributed to Bluesky ending its beta period in early February.

Here’s a breakdown of the top marketing channels that drive traffic to Bluesky:-

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Bluesky (bsky) User Count V/S X (Twitter) Statistics

According to SimilarWeb stats of monthly visits, bsky social’s top competitor in May 2024 is Twitter.com with 4.3B visits. bsky Social's 2nd most similar site is t.co, with 1.8B visits in May 2024, and closing off the top 3 is Tumblr.com with 185.1M.

TikTok.com ranks as the 4th most similar website to bsky Social, and Discord.com ranks fifth. tiktok.com and discord.com received 2.4B visits and 1.1B visits in May 2024, respectively.

The other five competitors in the top 10 list are linkedin.com (1.9B visits in May 2024), threads.net (116M visits in May 2024), instagram.com (7.3B visits in May 2024), reddit.com (2.4B visits in May 2024), and patreon.com (101.1M visits in May 2024).

Twitter, being Bluesky’s top competitor, how is it different from Bluesky?

Let’s have a look at the table below:-

Influencers and Content Creators on Bluesky (bsky)

Role of Influencers in Bluesky's User Growth

The influence of social media personalities and influencers on Bluesky's user growth in 2024 has been significant, helping to drive engagement, broaden reach, and bring more visibility to the platform.

Here’s a concise overview of how influencers have shaped Bluesky’s expansion:-

• Increased Exposure and Engagement: By sharing content, influencers have helped Bluesky reach new audiences who are likely to adopt platforms promoted by personalities they trust and follow. Their interactions have encouraged a wider user base to explore Bluesky, particularly those looking for Twitter alternatives. (Social Discovery Insights and Win Buzzer)
• Capitalizing on High-Profile Transitions: Influencers leaving platforms like X (formerly Twitter) and joining Bluesky have sparked interest, bringing followers who appreciate their commitment to decentralized social media alternatives. This migration has had a multiplier effect on Bluesky's visibility and user growth. (Win Buzzer)
• Localized Growth in Key Markets: Influencers in regions like Brazil, where X faced restrictions, have actively promoted Bluesky, drawing in users interested in free-speech alternatives. This targeted regional growth has been crucial for the platform’s expansion, with a marked increase in engagement from Brazil and the U.S.

These factors demonstrate the crucial role that influencers play in making Bluesky a viable, popular alternative in the social media landscape by attracting a wide demographic, sustaining interest, and encouraging active participation.

Additional features included:-

• Pinned posts
• Support for video posting
• Direct messaging (DMs)
• Bluesky also supports custom feeds and starter packs, helping users find relevant and familiar accounts more easily.

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Future User Growth Projections for Bluesky Social

Bluesky (bsky) Projected User Numbers for 2025 and Beyond

• Expected Monthly and Annual Growth Rate: Using the current growth pattern, estimate Bluesky’s projected monthly active users (MAUs) and daily active users (DAUs) by the end of 2025.
• Target Milestones: Whether Bluesky aims to reach specific user count benchmarks, such as doubling its user base or achieving a million users.
• Long-term User Base Projections: An outlook on potential user count by 2027, considering emerging social media trends.

What is Bluesky (bsky) Social?

• Bluesky, often shortened to Bsky, is a decentralized platform for microblogging.
• Bluesky is designed to be an alternative to centralized social networks like X (Twitter). It's part of a growing movement toward decentralized networks that prioritize user empowerment.

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Why are users switching to Bluesky (bsky)?

Following a controversial privacy policy update from X (formerly Twitter), many users are migrating to Bluesky.

X's (Twitter) engineering team revealed a new policy that drew mixed reactions from the community. "Soon," the announcement stated, "we’ll be introducing a change to the block function. If your posts are public, blocked accounts will be able to view them, though they won’t be able to interact (like, reply, repost, etc.)." X CEO Elon Musk initially proposed this modification last month.

What is the AI Protocol in Bluesky (bsky)?

The AT Protocol is an open-source framework for building social apps that promotes transparency and user freedom. It sets a standard format for user identity, follows, and data, enabling apps to work together and allowing users to move easily between platforms. It’s a federated network with account portability, meaning users can keep their identity and data when switching apps.

To explain with an analogy: using centralized social platforms is like moving to a city and leaving all your friends and possessions behind if you leave. The AT Protocol lets you take your friends (followers) and belongings (data) with you, making it easy to move between platforms without losing your connections.

Also Read: Top 10+ AI Content Writing Tools for 2024

How is Bluesky (and AT Protocol) different from Mastodon (and ActivityPub)?

Here are the key differences between Bluesky and Mastodon:-

• Server Independence: Bluesky allows you to change servers without losing your username, posts, or friends. Mastodon ties your identity to your server (instance), affecting your experience.
• Global Conversation Focus: Bluesky prioritizes a global feed and allows participation in global discussions, while Mastodon’s experience is shaped by the instance you join.
• Moderation Flexibility: Bluesky offers composable moderation with tools like blocklists, allowing for better customization. Mastodon’s moderation is server-dependent, with defederation as a common tool.
• Composable Feeds: Bluesky supports customizable algorithmic feeds, while Mastodon only shows posts from accounts you follow.
• Account Portability: Bluesky makes it easy to move between servers without disrupting your account, similar to changing a phone provider. Mastodon’s server ties are more rigid.

Is Bluesky still invited only?

No, Bluesky is no longer invite-only; it is open to everyone.

How many users are on the app?

As of November 2024, Bluesky has over 13 million users.

Further Readings on Bluesky (bsky) Social Statistics

X (Twitter) Statistics 2024

TikTok Statistics 2024

Threads Statistics 2024

Snapchat Statistics 2024

Pinterest Statistics 2024

Conclusion on Bluesky (bsky) Social Statistics

Bluesky’s future in social media holds promising potential, driven by its innovative decentralized approach and growing interest in privacy-focused platforms. As more users seek alternatives to traditional, centralized social networks, Bluesky's user base is likely to expand, particularly if it continues to enhance its features, foster a vibrant community, and attract content creators.

However, its success will depend on its ability to scale, retain users, and differentiate itself from competitors like Twitter/X and Mastodon. If Bluesky can navigate these challenges and capitalize on the increasing demand for decentralized solutions, it could emerge as a significant player in reshaping the future of social media.

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FAQs on Bluesky (bsky) Social Statistics

1) What makes Bluesky different from other social media platforms? Ans: Bluesky is decentralized, meaning it allows users more control over their data and content, unlike traditional social media platforms.

2) Is Bluesky gaining popularity?

Ans: Yes, Bluesky has been gaining significant traction, particularly due to its promise of decentralization and user privacy.

3) How does Bluesky handle privacy and security?

Ans: Being a decentralized platform, Bluesky offers enhanced privacy features and gives users control over their data, differing from traditional platforms like Twitter.