Latest Pinterest Statistics

From home decor and fashion to recipes and travel destinations, Pinterest offers a treasure trove of ideas curated by millions of users worldwide.

 In the ocean of social media platforms, Pinterest sails as a unique and visually captivating space where users can discover, save, and share inspiration for virtually any interest or project.

How is Pinterest coping with the ever-evolving social media landscape in 2024? Let's have a look into some key statistics that reveal the platform's current reach and potential.

• In February 2024, Pinterest recorded 498 million monthly active users–up by 16 million users increase  from the previous quarter.
• Pinterest is also working to close the gap in typically gender-biased roles like engineering.
• At the end of 2023, it announced that it had increased the representation of women in leadership roles by 20%, for a total of 36%.
• Using data from the billions of pins saved to its platform, Pinterest brings out the next big trends, products, and general aesthetics we can expect to see from which 80% of Pinterest’s 2023 predictions came true.
• Social media network Pinterest's sales and marketing expenditure for 2023 was just over 911 million U.S. dollars, down from 933 million USD in 2022. 
• In 2023, Pinterest's global annual adjusted EBITDA stood at 683 million USD.

Pinterest Demographics

Who is using  Pinterest?

• In the UK, 39% of individuals aged 18 to 24 have been reached by Pinterest.
• In the UK, Pinterest has reached 31% of the individuals  aged 25 to 34.
• In the UK, among individuals aged 35 to 44, the reach is at 29%.
• In the UK, the reach among those aged 45 and above is 30%
• 69.4% of the users are female
• 22.6% of the users are male
• As of January 2024, Pinterest was most popular with women between the ages of 25 and 34 years old, accounting for 20.4 percent of the social media network's global audience. 
• As of January 2024, social media platform Pinterest had a penetration rate of 41.3 in the Netherlands
•  Luxembourg and Finland, with 37.8 percent and 31.2 percent, respectively.
•  Although Pinterest finds its fourth largest audience in Germany, the platform had a penetration rate of only 25.8 percent in the country.

8% of the users’ gender unspecified

Pinterest growth statistics

1. For the fiscal year 2023, Pinterest's revenue was 3 billion U.S. dollars, an increase of 9% on the previous year. Source: Statista
2. . Q1 Revenue Growth: The company's revenue in the first quarter of 2024   increased by 23% compared to the same period last year, reaching $740 million.
3. The number of people actively using the company's platform or services on a monthly basis increased by 12% year over year, reaching a total of 518 million MAUs. 
4. GAAP Net Loss: Despite the growth in revenue and user base, the company reported a net loss of $25 million for the quarter according to Generally Accepted Accounting Principles (GAAP). 
5. Adjusted EBITDA: The company reported an Adjusted EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization) of $113 million for the first quarter. 

Adjusted EBITDA is a measure of a company's operating performance that excludes certain expenses and income that can distort profitability metrics. 

6. . The company's total costs and expenses for the quarter amounted to $794 million. 
7. Annual Users of Pinterest in 2024 is recorded to be 465 million  which was  recorded as 433 million in 2022.

Pinterest plans to continue its growth trajectory in Q2 2024 with an expected revenue range of $835 million to $850 million.

Pinterest User Engagement Statistics

• 57 % of Pinterest users access the platform once a week
• 85 % of Pinterest usage occurs on iOS and Android
• As of April 2024, 34.12% of Pinterest’s desktop traffic came from the US, 8.77% came from Brazil, 3.74% from India, 3.59% from China, and 2.26% from Turkey (Similarweb, 2021).
• Pinterest.com gets 59.24% direct desktop traffic and 37.74% from organic search (Similarweb, 2021).
• Pinterest.com’s global ranking is 25 and the US ranking is 27.
• The total number of visits to Pinterest.com as of April 2024 is 1.3 billion (Similarweb, 2024).
• The average duration per visit is 5 minutes 48 seconds .
• Average percentage of visitors who view only one page before leaving the website(Bounce rate) is 41.89%.
• 9 out of 10 weekly Pinterest users say the app is an online oasis and positive place for them. 
• 50% of UK Pinterest users say they want social media to help them better connect with eco-friendly brands.
• 80% of Gen X Pinterest users say they prefer keeping well informed about products they buy, rather than make impulsive purchases. 

Pinterest Statistics for marketers and advertisers

• Amazon is the leading traffic source referring to Pinterest, accounting for 6.14% of the referral traffic in the US. 
• Etsy.com is the second lead source for referral traffic and generates around 3.65% of the traffic.
• According to Pinterest's self-service advertising tools, the female audience comprises a significant majority, accounting for 76.7%
• According to Pinterest's self-service advertising tools,the male audience represents a comparatively smaller portion, totaling 15.3%.
•  46% of Pinterest users have discovered a new brand or product on the platform. 
• 80% of weekly Pinners say that they feel inspired by the shopping experience on Pinterest
• 96% of top searches are unbranded, showing that Pinners are open to new ideas
• Gen Z is our fastest growing audience,2 making up 42% of our global user base.3 They’re searching and saving more than other generations,4 and they’re here to shop. 
• Pinterest predicts 23 trends for 2024 in fashion, beauty, home decor, entertainment, travel, parenting and more. 
• Pinterest brands who use both Catalogs and Pinterest Shopping Ads saw a 15% increase in their ROAS compared to those who did not use both.

Statistics on Pinterest’s luxury shoppers

• 70% of Pinterest’s luxury audience is under 35 years old
• 1 in 3 luxury shoppers on Pinterest have an annual income over $100,000
• 3 in 5 luxury shoppers say they use Pinterest to research luxury brands and products
• A third of luxury shoppers on Pinterest have annual incomes exceeding USD $100,000 and are 35% more likely to crack the six-figure mark than luxury shoppers at other platforms.
• According to the Global Web Index, consumers are 27% more likely to buy premium products.
• 3 in 5 luxury shoppers claim to be open to luxury advertising and they are 85% more likely to be receptive to this kind of advertising.
• A Louis Vuitton campaign achieved record results by including a video specially designed to challenge the frame of the Pin and implementing Premiere Spotlight. The results? They reached over 3.5 million users in just three days.
• Guerlain reached their core audience of high-end female shoppers aged 25-49. How? By combining a range of Pin formats to catch shoppers' attention, which in turn increased brand awareness by 16% and drove a +40% lift in add-to-cart conversions.9
• YSL celebrated full-funnel success when they reached Pinterest shoppers at every step of the purchase journey. They engaged 84% of their target audience10 and drove a +23% lift in incremental sales across their e-commerce site—proving particularly successful amongst the 25-34 age group.
• A third of luxury shoppers on Pinterest have purchased from the “Luxury Fashion and Leather Goods” category, and they are 34% more likely to do so than people who shop elsewhere.
• More than 2 in 5 Pinterest luxury shoppers have purchased from the “Luxury Watches and Jewelry” category, and they are nearly 75% more likely to do so than shoppers on other platforms.
• More than 80% of Pinterest luxury shoppers have purchased from the “Luxury Beauty” category, and they are nearly 10% more likely to do so than non-users.
• In France alone, 64% of respondents to the PA Consulting survey said they are more likely to be loyal to brands that set sustainable goals.
• Every week, users save over 1.5 billion Pins across more than 10 million boards, storing ideas for holiday and birthday presents, home renovations, dream holidays, new cars, and other ways to build their next-level lives.

Pinterest statistics for wedding planners

• Over 3 billion wedding related searches and more than 10 billion wedding ideas saved globally in one year on Pinterest
• In the United States alone, 9 in 10 wedding planners on Pinterest have said it’s the first place they go when planning for a wedding.
• Searches for “wedding dinner party” have increased 150% since last year.
• Searches for “vintage inspired wedding dress” have raised 240% since last year.
• A shift to colorful homes from neutral decor has long been on the rise, with searches for “colorful eclectic decor” up 325% since last year.
• Searches for “kitsch wedding” have increased 200% since last year
• Searches for “black dress bridal party” have increased 200% since last year.

Conclusion on Pinterest Statistics

Pinterest is like a mood board website! People use pictures to find ideas for things they love, like recipes, hobbies, or decorating. Even though it's not growing super fast anymore, it's still a great place to find inspiration and connect with people who share your interests. So dive in and start pinning!

For more social media stats:

Facebook

Tiktok

Mastodon

Twitter

Threads

Instagram

Pinterest

Snapchat

FAQs related to  Pinterest  statistics

Who is using Pinterest?

• Primarily women, with around 69.5% of global users being female and Millennials (aged 25-34) are the biggest user segment of the userts. 

Do people still use Pinterest?

• Yes. Pinterest has over 518 million monthly active users as of February 2024.

What was Pinterest's revenue in 2023?

• Pinterest Statistics reveal a 12% increase in total revenue for 2023 compared to 2022.