Snapchat statistics 2024: Stats Marketers must know

The only constant in the social media world is change, but Snapchat is proving it can adapt and thrive.

The ephemeral messaging app known for its disappearing photos and videos, has carved out a unique space in the social media landscape. 

But with so many platforms vying for our attention, how is Snapchat doing in 2024? Let's take a look at some key statistics that reveal the app's current state and future potential.

What started as a simple photo-sharing app has transformed into a unique platform with "Stories" that capture your day, "Discover" for binge-worthy content, and "My Eyes Only" for your secret snaps. 

• Snapchat has recorded a net loss of $1.3 billion in 2023. 

• With over 397 million daily users, 26% of whom reside in the US, Snapchat also boasts seven million subscribers to its premium service.
• Snapchat registered a revenue of $4.61 billion in 2023.
• Snapchat Plus had over 7 million subscribers in December 2023.
• Snapchat’s ad revenues worldwide will total $4.12 billion in 2024.
• Snapchat’s ad revenues worldwide are 12.3% YoY, per our October 2023 forecast.
• In the US, Snapchat’s 2024 ad revenues will total $2.09 billion, a growth of 8.7% over 2024.

Snapchat User Statistics

• Snapchat boasts over 800 million monthly active users, a testament to its continued growth.
• As of the fourth quarter of 2023, this photo and video-sharing app had 414 million daily active users globally.
• As of first quarter of 2024, the platform sees impressive daily engagement with 422 million daily active users, indicating a loyal and active user base .
• Based on past growth, Statista estimates that the number of Snapchat users worldwide will grow to 165.7 million by 2028—a jump of 27%.  Source:Statista
• Snapchat speaks over 37 languages, making it a global powerhouse. This vast reach empowers international brands to target specific audiences in different regions with laser precision.
• The United States has 106.24 million Snapchat users as of 2024

Snapchat Statistics In India

• As of 2024, Snapchat's reach extends worldwide, with India leading the pack with the most users (over 200 million!) followed by the United States.
• According to a YouGov survey, a whopping 85% of Snapchat users in Bengaluru, India, use the app daily.
• Stats found that 78% of Indian Snapchatters in Bengaluru value the platform's ability to foster enjoyable connections with loved ones.
• Interestingly, 66% of those surveyed appreciate that Snapchat reduces the pressure to chase likes and shares on their content constantly.
•  1.2 million monthly active Snapchatters in India

Snapchat Demographic Statistics

• 50.8% of Snapchat users are female, while 49.2% are male. 
• Age demographics of Snapchat

• Most Snapchat users (38.1%) are between 18 and 24 years old.
• Snapchat Reaches 75% of the 13-24-year-old population in 20+ countries
• 21% of U.S. adults who use Snapchat are men 
• As of January 2024, Snapchat stats by Statista revealed that one in five global Snapchat users were men aged between 18 and 24.
• Daily usage of Snapchat among US college students is 77%.
• The majority of Snapchat users, totaling 338.2 million, reside in the Asia-Pacific region. 
• The platform’s highest user penetration rates are observed in North America, at 27.4%, and Western Europe, at 21.3%.Source: Emarketer 
• In the United States, the age group of 15-25 dominates Snapchat usage, constituting 48% of its user base.

Snapchat users by country (2024)

India has the highest Snapchat users, with over 202 million people snapping away. Despite the fact that India has a large population, just roughly 14% of its citizens utilize Snapchat. Still, more people join every quarter.

In the United States, there are over 105 million Snapchat users, which represents a sizable portion of the population. Snapchat is used by approximately 31% of Americans, although this figure has recently decreased.

Pakistan is next, with over 32 million users, but few of them use Snapchat regularly. France and the United Kingdom are among the top five, with millions of users each.

Following that, Saudi Arabia, Germany, Iraq, Egypt, and Mexico each have millions of Snapchat users.

Snapchat's top nations are mostly in Asia, with a few in North America and one in Africa. The remainder are in Europe.

Source: Digitalportal 2024

Snapchat Engagement Statistics

• 95% of Snapchat users agree that the platform helps them stay connected to friends and family.
• 91% of U.S. social media users recognize Snapchat (aided brand recognition).
• 34% of U.S. social media users like Snapchat. Among those who are aware of Snapchat, 37% like the brand.
• 31% of U.S. social media users use Snapchat. Among those aware of the brand, 34% use it.
• 27% of U.S. social media users are likely to use Snapchat again, equating to 87% loyalty among current users.
• In the United States, 1,400 colleges have already implemented communities that are intended for private organizations.
• Snapchat users generate more than 5 billion snaps per day. 
• The Map function on Snapchat has become increasingly popular, with over 300 million people using it each month.
• An average of six times a day, Map users access the social map, demonstrating how well the technology facilitates in-person interactions.
• With 1.7 billion avatars produced globally, Bitmoji, a mainstay of the Snapchat experience for 15 years, has gained significant popularity.
• More than 120 Million Indian Snapchatters watch content across Stories 
• More than 200 million users have messaged My AI over 20 billion times.

Snapchat's Lenses are one of its users' favorite features, and the numbers back it up.

• Snapchat users had generated over 900,000 Lenses with Lens Studio by the end of the first quarter of 2020. That's a 28.5 percent rise over the 700,000 at the end of the previous quarter. In little than three years, this figure had more than tripled to over three million (Snap Inc., 2023). 
• Snapchatters play with Augmented Reality (AR) Lenses over 50 billion times every month.
• Over  85% of Snapchat users use Lenses to visually express themselves during festive months in India.
• 82% of US teens use Snapchat once a month and 36% say it is there favourite social platform.
• The average user spends around 30 minutes daily on the platform. 
• An average of five billion snaps are made every single day! Some of the most popular classic filters include a dog with tongue hanging out, a puking rainbow, and a face swap.

Essential Snapchat Statistics for Marketers

• It is observed that users come back to Snapchat over 30x Per Day
• More than 57% of businesses post video ads on the platform.
• As of 2023, 54.4% of Snapchat’s advertising audience is female, and 44.6% is male.
• 39% of Snapchat’s advertising target audience is within the age range of 18-24.
• Snapchat is estimated to generate $5.87 billion in advertising revenue by 2026.
• Gen Z users show a 59% advertising recall after engaging with an advertisement for two seconds or less.
• Snapchatters are 60% more likely to make impulse purchases. 
• Snapchat can reach 557.1 million individuals via advertising.

If you are a marketer looking for paid advertisements, Creatosaurus is providing  complete guide to paid advertisements in 2024 

• After viewing an advertisement for two seconds or fewer, Gen Z users recall it at a rate of 59%.
• 64% of Snapchat users watch ads with the sound turned on.
• More than 57% of businesses use the site to broadcast video ads.
• Snapchat's advertising income is expected to reach $5.87 billion by 2026.
• As of July 2023, the number of Snapchat users that advertisers may reach with ads has climbed by 27 million (+4.7%) in three months.
• Snapchat's advertising audience has increased by 20% in 2023.
• Cars and sports are the most popular talked-about topics on My AI, accounting for 73 million talks each!
• Snapchat ads can potentially engage with 7.75 million users in Australia. India boasts the largest Snapchat advertising audience among all countries. Other sources forecast Snapchat's ad revenue to range between $4.2 billion and $6.11 billion in 2024. 
• In Q1 2024, the number of small and medium-sized advertisers on Snapchat increased by 85% over the previous year.
•  As of January 2024, Australia had the highest Snapchat ad reach in the Asia-Pacific region, around 30% of the adult population.

Also read: 8 Social Media Marketing Strategies for E-commerce

Here are some more interesting stats for Video Marketers

• 39% of users find it difficult to remember the companies they saw advertised after utilizing distorting Snapchat filters.
• Emojis are used in 84% of Snapchat captions, with the most popular being the "face with tears of joy".
• 32% of Gen Z Snapchat users think the app's augmented reality and filter features allow them to have conversations with ghosts.

Are you looking for the top most influencers on snapchat?

Click here to know who are the top most influencers on Snapchat who can help your brand reach a wider segment.

Snapchat continues to evolve as a dynamic social media platform, attracting a diverse user base and offering fertile ground for innovative advertising strategies. With its global reach and penchant for engaging content, Snapchat stands poised for further growth and impact in the digital sphere.

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FAQs for Snapchat Statistics

Is Snapchat still popular in 2024?

Yes. As of the first quarter of 2024, Snapchat had 422 million daily active users worldwide, up from 414 million global DAU in the fourth quarter of 2023.

Which country uses Snapchat most?

India. 201 million users of Snapchat are from India.

Source: Statista