Threads Statistics: 2024 Key Insights
Wondering if Threads is just a fleeting trend? Statistics of the latest Threads statistics are here to answer your dilemma.
Remember that feeling when a new social media app bursts onto the scene and everyone's buzzing about it?
That was Threads just a few months ago.
With a record-breaking launch and features that feel both familiar and fresh, Threads has social media giants sweating.
Overview
The text-based social platform was first offered in 100 countries but was not available in the EU due to data protection restrictions.
Threads became available to users in the European Union (EU) in December 2023, five months after its inception.
Analysts attribute this drop to the app's lack of recent feature updates.
Threads is projected to bring in $4.5 billion in revenue in 2024.
Threads users, on average, spend only 3 minutes per day on the app. Within just an hour of its launch, Threads attracted 1 million users, reaching 100 million in five days. In 2024, it's projected to bring in $4.5 billion in revenue.
The top markets of Threads are shown below:-
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Threads Forecast Revenue
An analyst from Evercore ISI projected that Threads could add $8 billion to Meta's earnings by 2025.
Projected annual revenue for Threads from 2024 to 2026 (in $ billion).
Source: Evercore ISI
Threads has achieved the greatest widespread adoption in various markets. India is the app's top market, accounting for over 32% of total downloads. Following India, Brazil accounts for around 22 percent of Threads installations, while the United States accounts for nearly 16 percent of total downloads.
Research estimates that Threads will reach close to 200 million daily active users over the next two years.
Instagram Threads has been rated 4.4/5 both on the Google Play Store and Apple App Store by over 49k combined users.
Source:Business Today
Threads User Statistics
According to the latest 2024 data, Threads currently has 175 million users worldwide.
Threads became the fastest-growing app to gain 200 million users till now worldwide. Within 1 hour of its launch, it gained one million users.
Within 48 hours, Threads hit 70 million users worldwide.
Let’s have a look at how quickly Threads has grown.
Here's the data of Threads’ worldwide users with respective months as of December 2023:
Currently, it has over 175 million monthly active users.
According to Sensors data, Threads had 33 million daily active users in the US in February 2024. However, this is not a great stat compared to the same at the beginning of its launch.
On July 7, 2023, there were about 49.3 million daily active users, while there were 8 million daily active users at the end of October 2023
Threads declined similarly in the United States. At its peak in July, the app had 2.3 million daily active users. However, on August 7th, the number had dropped dramatically to around 576,000.
The fall in user engagement reveals the drop in time individuals spend using the Threads app. Initially, global daily active users spent approximately 14 minutes on the app; in the United States, this figure was 21 minutes on July 7th.
However, by August 7th, 2023, these engagement rates had dropped dramatically, with global users spending only 3 minutes on the app.
Threads Demographics Statistics
As of May 2024, approximately 58.19% of users are male, while only 41.81% are female.
According to reports, most males (28%) are between the ages of 15 and 23, with 11% of males and 5% of girls aged 18 to 25.
According to reports, barely 2% of women and 3% of men are 45 years or older.
What does it mean? The majority of users are from Generation Z.
Here is the data showing the country wise number of downloads worldwide of Threads App from July 2023 to March 2024
According to reports,
- 96% of Threads users are also active on Instagram.
- 80% of Threads users are also active on WhatsApp.
- 58% of Threads users are also active on Facebook.
- 96% of Threads users are also active on Twitter.
Threads Engagement Statistics
Within 24 hours after its inception, people shared 95 million Threads, resulting in 190 million conversations.
67% of Gen Z users are keen to keep up with entertainment-related news on Threads, with music, food, and fashion also hot topics.
Stats show that a majority of study respondents downloaded the app to try a new social media platform, and more than 20% tried Threads because their families and friends were using it.
One in every five users wants an X (previously Twitter) alternative.
Here's a look at the breakdown of poll findings:-
On average, 21% of Threads users spend one hour on the platform.
Check out the free templates of creatosaurus and post creative threads to increase user engagement for your page on Threads.
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Threads Vs X (formerly Twitter)A comparison
According to Sensor Tower data, X (formerly Twitter) had over 349 million monthly active users versus 85 million for the Threads app in Q1 2024.
As of February 2024, in the United States alone, X ( formerly Twitter) has 27 million daily active users, compared to 1.6 million for Threads.
A comparison of daily active users of X (Twitter) and Threads is shown below
Source: Similarwebwore
At the time, Twitter had not relaunched as X and had rate limits on posts, giving users an additional reason to choose an alternative.
Threads positioned itself as an alternative at the time, leveraging its existing userbase from Facebook and Instagram, which explains the early user surge followed by a drop in daily active users once the novelty wore off.
While initial Threads involvement was high, a large portion of users (24%) found it boring, compared to 11% who felt the same way about X.
X, once known as Twitter, has more than 100 million daily active users on Android alone. These users spend approximately 25 minutes each day on the platform.
As reports indicate that Threads' daily usage has experienced a significant decline, with users now spending only 10 minutes on the app compared to the initial 20 minutes, it demonstrates the significant contrast in user engagement between Threads and X, the established social media giant.
Such a drastic drop in user activity has raised eyebrows among industry experts, who have started labeling Threads as the "Twitter killer" that failed to live up to its name.
Source: Business Today
List of most followed accounts on Threads
Conclusion on Thread Statistics
Threads statistics show a rapidly developing platform with a loyal user base. While daily activity initially declined, recent patterns indicate that the community is rebounding. As Threads evolves, it will be interesting to see if it can maintain its status as a major social media player.
Further Readings on Threads Statistics
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FAQs on Threads Statistics
1) What metrics can I track on Threads?
Ans: Common metrics include impressions, reach, likes, comments, shares, follower demographics, and post-engagement rates.
2) Why are Threads statistics important?
Ans: They help creators and businesses understand audience behavior, optimize content and enhance engagement strategies.
3) Can I export Threads analytics?
Ans: Currently, exporting data might not be available directly in-app; you may need to use third-party tools if supported.
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