“1. Most wars are asymmetrical or irregular.2. In these wars, the guerrillas/irregulars/insurgents do not aim for military victory.3. You can not defeat these groups by killing lots of their members. In fact, they want you to do that.4. High-tech weaponry is mostly useless in these wars.5. “Hearts and minds,” meaning propaganda and morale, are more important than military superiority.6. Most people are not rational; they are tribal: “My gang yeah, your gang boo!” It really is that simple. The rest is cosmetics.”
“1. Most wars are asymmetrical or irregular.2. In these wars, the guerrillas/irregulars/insurgents do not aim for military victory.3. You can not defeat these groups by killing lots of their members. In fact, they want you to do that.4. High-tech weaponry is mostly useless in these wars.5. “Hearts and minds,” meaning propaganda and morale, are more important than military superiority.6. Most people are not rational; they are tribal: “My gang yeah, your gang boo!” It really is that simple. The rest is cosmetics.”
Gary Brecher
“1. Most wars are asymmetrical or irregular.2. In these wars, the guerrillas/irregulars/insurgents do not aim for military victory.3. You can not defeat these groups by killing lots of their members. In fact, they want you to do that.4. High-tech weaponry is mostly useless in these wars.5. “Hearts and minds,” meaning propaganda and morale, are more important than military superiority.6. Most people are not rational; they are tribal: “My gang yeah, your gang boo!” It really is that simple. The rest is cosmetics.”
Gary Brecher, The War Nerd“War is just demographics in a hurry.”
Gary Brecher, The War NerdAll in One Creative & Marketing Platform to tell stories at scale
