“A brand is a person that has a voice, evokes emotion and spreads a message. Build a brand or a brand will build you. Create your personal brand. If you don't build your own brand, you will let someone else brand you with the wrong label.”
Richie Norton“The definition of management is literally "control," but the definition of true leadership is love.”
Richie Norton“Freedom on the inside comes when validation from the outside doesn’t matter.”
Richie Norton“Selling is a sacred trust between buyer and seller.”
Richie Norton“Truth is the greatest marketing campaign.”
Richie Norton“In the end, every startup is different. But in the beginning every startup is the same.”
Richie Norton“When you say the word marketing, do you think of serving? Until you do, you’re going to live far below your highest potential.”
Richie Norton“There are literally hundreds of other micro-experiences and incredible experiences that help shape the book. But what really drove it home for me was not only hundreds of years of history that I went through to help formulate the concept of starting something stupid, but practicing it for myself and with hundreds of my own clients.”
Richie Norton“If you’re not scared every day, you’re not pushing hard enough.”
Richie Norton“Success is not about age, it's about action.”
Richie Norton“Credibility comes from results. Everything else is just marketing.”
Richie Norton