“A successful story always offers its audience more than a simple resolution of events. A story offers a dramatic affirmation of human needs that are acted out to resolution and fulfillment. Even when that resolution and fulfillment are dark, the journey can still be vivid, potent and illuminating.”
“A successful story always offers its audience more than a simple resolution of events. A story offers a dramatic affirmation of human needs that are acted out to resolution and fulfillment. Even when that resolution and fulfillment are dark, the journey can still be vivid, potent and illuminating.”
Bill Johnson
“A successful story always offers its audience more than a simple resolution of events. A story offers a dramatic affirmation of human needs that are acted out to resolution and fulfillment. Even when that resolution and fulfillment are dark, the journey can still be vivid, potent and illuminating.”
Bill Johnson“Characters who simply have goals opposed by others do not create the effects of a story.”
Bill JohnsonAll in One Creative & Marketing Platform to tell stories at scale
