“An increasing number of people are taking advantage of having a leg up on their competition by branding themselves as "the expert" in their particular niche. Call it a business card, a resume, a billboard, or whatever you choose, but the long and short of it is that books are no longer just books. They are branding devices and credibility builders, not to mention door openers. Books are the reason that authors command large speaking and consulting fees.”

“I simply stepped out of the way and maintained my courage and my position in the face of constant disagreement, voiced opinion and attack. I held true and I stood my ground. I maintained my convictions and my commitment to allowing them to live in the kingdom of childhood. I protected them from outside influence and allowed their imaginations to soar. I instilled a lifelong love of learning in them and I shared my passion for reading. I allowed them to choose what they wanted to study and I provided the resources for them to delve in, unguided and undisturbed for however long they needed to gather what they believed to be enough understanding to satisfy their own personal drive.”

“My goal has always been to inspire in them an ongoing love of learning. To awaken a feeling where their work is their passion, so that they never feel burdened or trapped by meeting their material needs, but instead thrive and experience wealth doing what they love while making a positive contribution to the world. To me that is the truest definition of success.”

“Many of the world’s greatest geniuses all had in common that they were pulled from the school environment. They were freed to discover the undiscovered. They had the imagination to ‘see’ a different way and the drive to try to build what they had seen.”

“The primary difference I see is that unschooling is an invitation to awaken and ennoble capabilities that exist within the child. Where traditional schooling is to fill the child with facts that we, as a collective have decided upon.”

“Their musical ability and performance seems to derive from the past collective experience and presents itself in the individual unconscious today. Through it we tap into something eternal and it is apparent even in how they approach their playing. Perhaps we relate to it because, of any other instrument, the cello has a range that matches the human voice.”

“As I sit here on a snowy morning watching the flakes gently fall outside my window, I look at the 300-year-old building across the street and the beautifully carved angels on its facade. There was a time people would create, just to give something beautiful to the world which we are so blessed to live in and a time when people understood the work of all of the arts.”

“The world of technology has made it easier for people to get in touch with their modern muses regardless of the genres that they are trying to utilize and even if they create a new genre based on a mixing of others. The potential for modern-day muses is as vast as individual creativity.”

“We await their creative interpretations of works by others and we love how they freely adapt and alter the music we like and enjoy. The wonderful magical alchemy they co-create is enough to spur the imagination of the audience. There is no need for other instruments or vocals. The music alone suffices. Listening to them, we can close our eyes and be taken away to a faraway place, we can envision a story or embellish a memory. We can connect to spirit and source and what we connect to in our deepest being is akin to religious experience. They dedicate themselves to each performance fearlessly, courageously, passionately, and generously.”

“Your brand is the unique persona and identity of you, your company, product or service that sets it apart from others in the same market space. It is the image you or your business present to the world. A brand is composed of many different pieces which, together, capture the attention of your buyers. Some of the pieces are physical, but much of branding is intangible; ideas and thoughts put into words, pictures and videos. When small business owners ask themselves “What is branding?” the answer is, “the essence of the business, products or services.” Your personal brand conveys the way you are perceived; and how you want people to see and feel about you, your business and your products or services. You may want to sound very dignified and reinforce your ‘expert status’ and credibility depending on your products or services. Or you may want to sound approachable, edgy and smart. Whatever voice you choose, carry it into all your messaging, marketing materials, and web presence (your platform).”

“The final option to have your book completed is to hire a ghost writer. The challenge with this option is that it is important to note that your voice IS an integral part of your branding. When you hire someone else, what your readers will ultimately get is their voice. When they see you later at your website or on your social media, your voice will not be the same. This will trigger a feeling of inconsistency when relationships need to be built upon trust and authenticity. Your audience will eventually come to think you are not the “real deal” and will find another to replace you. Finally, your book is a springboard and launching pad to greater things such as speaking, interviews, a product line, etc. Will your ghost writer be available for all of that as well? How will you be able to “ghost write” your way through an interview? Hence the reason I stress speaking in your own voice. You may think you are not perfect, but your authenticity will speak in volumes to your followers and they will be customers for life if they see your true being.”