“Apple's Industrial Design team is harder to get into than the Illuminati, and part of the reason is because no one leaves. In the last 15 years, not one of the 18 designers has ditched Apple for greener pastures.”
Jonathan Ive“One person's car is another person's scenery.”
Jonathan Ive“Every new car, you open the door, and you look at all those internal mellifluous swoopy bits, and they have no meaning.”
Jonathan Ive“I think that we're on a path that Apple was determined to be on since the '70s, which was to try and make technology relevant and personal.”
Jonathan Ive“There is beauty when something works and it works intuitively.”
Jonathan Ive“Our goal is to desperately make the best products we can. We're not naive. We trust that if we're successful and we make good products, that people will like them. And we trust that if people like them, they'll buy them. And we figured out the operation and we're effective. We know what we're doing, so we'll make money, but it's a consequence.”
Jonathan Ive“There is a clear goal and it isn't to make money. The goal is to desperately try to make the best products we can. We are not naive - if you trust it, people like it, they buy it and we make money. This is a consequence.”
Jonathan Ive“I like to work in a small team. There is only 18 of us on the design team. Nobody has ever left.”
Jonathan Ive“My focus is incredibly narrow. I can't talk with any authority other than design and development of product.”
Jonathan Ive“When something's made in the smallest volume - as a one-off couture piece - or in large quantities, deep care is critical to determine authentic, successful design and, ultimately, manufacture.”
Jonathan Ive“I discovered at an early age that all I've ever wanted to do is design.”
Jonathan Ive