Akiko Busch Quotes

“Yet though Americans have been driving up to their houses for decades and entering through backdoors, side doors, kitchen doors, and especially doors through garages, architects keep designing houses with ceremonial front doors that are nowhere near any car or driveway.”

“Although it may be unused, the front door continues to appeal to our sense arrival. Call it the ceremony of coming home.”

“Over the Thanksgiving holiday I took time to reflect on what is most important to me and realized I need to find a way to put the fun back into racing.”

“To become a father is not hard to be a father is however.”

“It’s been you all along, and it’ll be you all the way. Learn to play up your strengths, embrace your flaws, and pursue your passions. Be gentle when your mind, body, or soul are tired. Value your time and surround yourself with those who do too. Above all, give your dreams the same respect you grant to others’. This is the starting point of all great brand builders: self-empathy.”

“A brand is the unique story that consumers recall when they think of you. This story associates your product with their personal stories, a particular personality, what you promise to solve, and your position relative to your competitors. Your brand is represented by your visual symbols and feeds from multiple conversations where you must participate strategically.”

“If building a disruptive, dynamic brand is not in your plans, neither is profit.”

“Positioning is finding the right parking space inside the consumer’s mind and going for it before someone else takes it.”

“People relate to people, and if your brand feels like people, they’ll relate to you, too.”

“Make sure you test your brand story’s recipe with whomever you’re cooking it for.”