Edward L. Bernays Quotes

“Propaganda is the executive arm of the invisible government.”

“In accordance with the prevailing conceptions in the U.S., there is no infringement on democracy if a few corporations control the information system: in fact, that is the essence of democracy. In the Annals of the American Academy of Political and Social Science, the leading figure of the public relations industry, Edward Bernays, explains that “the very essence of the democratic process” is “the freedom to persuade and suggest,” what he calls “the engineering of consent.” “A leader,” he continues, “frequently cannot wait for the people to arrive at even general understanding … Democratic leaders must play their part in … engineering … consent to socially constructive goals and values,” applying “scientific principles and tried practices to the task of getting people to support ideas and programs”; and although it remains unsaid, it is evident enough that those who control resources will be in a position to judge what is “socially constructive,” to engineer consent through the media, and to implement policy through the mechanisms of the state. If the freedom to persuade happens to be concentrated in a few hands, we must recognize that such is the nature of a free society.”

“The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country. ...We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of. This is a logical result of the way in which our democratic society is organized. Vast numbers of human beings must cooperate in this manner if they are to live together as a smoothly functioning society. ...In almost every act of our daily lives, whether in the sphere of politics or business, in our social conduct or our ethical thinking, we are dominated by the relatively small number of persons...who understand the mental processes and social patterns of the masses. It is they who pull the wires which control the public mind.”

“The great political problem in our modern democracy is how to induce our leaders to lead.”

“No serious sociologist any longer believes that the voice of the people expresses any divine or specially wise and lofty idea. The voice of the people expresses the mind of the people, and that mind is made up for it by the group leaders in whom it believes and by those persons who understand the manipulation of public opinion. It is composed of inherited prejudices and symbols and cliches and verbal formulas supplied to them by the leaders.”

“The state university is supported by grants from the people of the state, voted by the state legislature. In theory, the degree of support which the university receives is dependent upon the degree of acceptance accorded it by the voters. The state university prospers according to the extent to which it can sell itself to the people of the state.The state university is therefore in an unfortunate position unless its president happens to be a man of outstanding merit as a propagandist and a dramatizer of educational issues. Yet if this is the case--if the university shapes its whole policy toward gaining the support of the state legislature--its educational function may suffer. It may be tempted to base its whole appeal to the public on its public service, real or supposed, and permit the education of its individual students to take care of itself. It may attempt to educate the people of the state at the expense of its own pupils. This may generate a number of evils, to the extent of making the university a political instrument, a mere tool of the political group in power.”

“My mind to me a kingdom is,Such present joys therein I find,That it excels all other blissThat world affords or grows by kind.Though much I want which most would have,Yet still my mind forbids to crave.”

“Inevitably came the time when he angrily repudiated his former paladin Yasser Arafat. In fact, he described him to me as 'the Palestinian blend of Marshal Petaín and Papa Doc.' But the main problem, alas, remained the same. In Edward's moral universe, Arafat could at last be named as a thug and a practitioner of corruption and extortion. But he could only be identified as such to the extent that he was now and at last aligned with an American design. Thus the only truly unpardonable thing about 'The Chairman' was his readiness to appear on the White House lawn with Yitzhak Rabin and Bill Clinton in 1993. I have real knowledge and memory of this, because George Stephanopoulos—whose father's Orthodox church in Ohio and New York had kept him in touch with what was still a predominantly Christian Arab-American opinion—called me more than once from the White House to help beseech Edward to show up at the event. 'The feedback we get from Arab-American voters is this: If it's such a great idea, why isn't Said signing off on it?' When I called him, Edward was grudging and crabby. 'The old man [Arafat] has no right to sign away land.' Really? Then what had the Algiers deal been all about? How could two states come into being without mutual concessions on territory?”

“I know - I'll play you for it," Alice suggested. "Rock, paper, scissors."Jasper chuckled and Edward sighed."Why don't you just tell me who wins?" Edward said wryly.Alice beamed. "I do. Excellent.”

“Defeating depression is like playing the carnival game Whac-a-mole. You have to give it your all and be on target to beat that sucker down when it pops up again and again. If you pay attention, learn from your past efforts, and keep at it, you can win." -Mel. Edwards”