Jef I. Richards Quotes

“Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'”

“If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless.”

“The Death of Advertising? I think that's in the book of Revelation. It's the day when people everywhere become satisfied with their weight, their hair, their skin, their wardrobe, and their aroma.”

“Imagine if every Thursday your shoes exploded if you tied them the usual way. This happens to us all the time with computers, and nobody thinks of complaining.”

“Right now, computers, which are supposed to be our servant, are oppressing us.”

“Advertising is totally unnecessary. Unless you hope to make money.”

“Writing well means never having to say, "I guess you had to be there.”

“An opinion should be the result of thought, not a substitute for it. ”

“You are set free whenever you love—even those who believe you're crazy.”

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