John Hegarty Quotes

“The function of advertising is simply to promote and sustain competitive advantage for brands.”

“Do interesting things and interesting things will happen to you.”

“The first lesson of branding: memorability. It's very difficult buying something you can't remember.”

“Better to be known for something than be forgotten for nothing.”

“You're only as good as your next idea. And if you can't agree on that, then it's time to walk.”

“Advertising is far more than just a communications industry. It's a problem-solving industry that also teaches you about life, how it encourages you to focus your thinking and produce something of genuine value. Why? Because that will make the advertising task so much easier. You're not equipped with a unique set of insights and experiences across a broad range of markets, allowing you to bring clarity and inspiration to anything you wish to produce.”

“Always remember: a brand is the most valuable piece of real estate in the world”

“When I first joined SAG, there was another John Reilly. My dad was John Reilly, too, but growing up I was John John. Nobody in life calls me John C. It's more like, 'Hey you, Step Brother!'”

“St John had been sitting in the back garden twizzling a pencil, on the end of which a russet deposit was impaled, which had been left on the lawn by Marmaduke, next door’s ginger cat. His father had wandered in to the garden and seen St John mesmerised by the twirling mahogany baton. “What are you doing son?” he asked.“Toasting a witch”, St John replied.”

“My purpose in beginning the John Wimber biography project was to honor his rich legacy of teaching, his extraordinary character, and the positive & beneficial impact his life has had on my journey as a 'follower of Christ'. I esteem John Wimber's teachings, writing, and impact upon the Body of Christ to be equal with that of C.S. Lewis, Dorothy Sayers, John F. Banks, D.L. Moody, and Leanne Payne.”